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Posted by Scott Bywater in Coaching, Training Oct 13th, 2011 | No Comments »

I’m looking for someone to dig ditches.
How many responses do you think I’d get from an advertisement like that, if I placed it in the daily newspaper?
My guess is: plenty.
And most would be more than capable of doing the job.
That’s why I wouldn’t have to pay much.
Why? Because most people of reasonable strength can dig [...]

Posted by Scott Bywater in Training, advertising, marketing Sep 20th, 2011 | No Comments »

How much is what you DON’T KNOW costing you.
I ask this question to myself often.
You see, I’m just running a split-test on my web site – and that split test idea which I got from a consultant that recommended I check it out looks like it will double my conversion rate.
… making it worth at [...]

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Posted by Scott Bywater in Training Aug 25th, 2011 | 1 Comment »

If you’ve been reading my emails for a while, you are probably thinking the answer is going to be marketing.
Well, you’re wrong.
After all – that would be too predictable, wouldn’t it?
And the last thing you want to be in marketing is predictable.
That’s boring. That’s like everyone else. That means you’ll be competing with the other [...]

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