Years ago, I made a fatal mistake with my web site…
I added a new section. And I thought it was better, so I didn’t bother to test it.
After all, I’m the copywriting expert, right?
Wrong.
A month later I am like…
What happened to all the quotes coming in?
They had dropped like a rock.
Then I thought about that change.
And I changed it back.
The quotes jumped up again.
Yes, little hinges swing big doors…
In both directions…
An upward spiral…
And a downward spiral.
The message here is…
DON’T CHANGE ANYTHING ON YOUR WEB SITE WITHOUT SPLIT-TESTING
Web tests are incredibly powerful.
That’s why I am so fond of this program.
But making changes to your web site without running tests can be fatal.
I see it happen all the time, particularly with pretty web sites.
Someone loves the look of it – and makes the changes only to have it FALL FLAT ON IT’S FACE.
They didn’t “web test” it.
What’s worse, they don’t know what’s going on – and so are losing money without even realising it.
Don’t make the same mistake.
Web test every change you make.
Measure everything.
And if you want a helping hand on 33 proven ways you can split-test your web site and get this powerful force working for you in the right direction, then click here.
My name is Scott Bywater and if you own a business or would like to own a business, I’m here to help YOU get all the new customers you need. I’ve already helped thousands of business owners do the same through Cashflow Advertising, More Customers Made Easy and my other teleseminar and coaching sessions.