Posted by Scott Bywater in Psychology, copywriting, marketing Jan 27th, 2012 | No Comments »

There are three stages of learning:

1.       Insight

2.       Action

3.       Transformation

Most people get stuck in stage 1… They get some insight and say “that sounds interesting”…

But they don’t actually act. And if you don’t act, you’ll never truly internalise the learning.

For instance, you’ve probably heard me say…

You should have multiple streams of generating customers. Not just one. Otherwise you rely on Google. Or telemarketing. Or phone directories, until you get…

SLAPPED
And when you hear it again, you think… Bywater you fruitcake… I already know that.

But do you really?

Not if you haven’t DONE IT…

Because knowing and not doing is not knowing. When you truly learn something, you TRANSFORM. Your self-image changes.

And as Einstein says:
“A mind that has been stretched will never return to its original dimension”

So find out how to do what you know. Get your hands on this and learn how to turn your knowledge into action in 2012… to make your business AS SOLID AS A ROCK.

Then…

Just do it!

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