Ok, so what are the three secrets behind the success of Jim Carrey and his Popper Penguins?

Make sure you watch the trailer above first and see if you can spot them.

Write them down.

Then compare them with the 3 that I found…

1) The Chipmunks:  I’m not sure if you have seen Alvin and the Chipmunks, but one thing I notice with this show is it has a similar angle. Man ends up with unusual pets he doesn’t plan for. Pets drive man crazy. Man falls in love with pets and doesn’t want to let them go. Pets are cute. Everyone loves the penguins and the chipmunks were a winning formula – so why not a show about penguins?

2) Jim Carrey: Jim Carrey is a winning formula – he attracts crowds and he’s a funny man. So by featuring him in the show you already have a massive headstart.

3) Characters: Remember Snow White and the Seven Dwarfs? The dwarfs had unsual names – and they do here as well. Nimrod, Loudy, Stinky & Lovey.

So what can you learn from this as an advertiser?

It’s really quite simple.

Just as movies take successful elements from other movies and incorporate them into their script. You should take successful elements from other advertisements and incorporate them into your ads.

For instance…

On page 170 of my advertising manual you’ll find an advertisement that helped a catering business go from$70,000 in debt to $2 million in sales.

And on page 178, you’ll find another advertisement which helped a carpet cleaner go from 2 calls a week with his previous ad – to 2 calls a day – a 500% increase.

So whether it’s movies or advertising…

You want to take the lead from Mr. Poppers Penguins and model what works.

You can start by getting your hands on this.

My little boy was watching some kids channel the other
night at his ya-ya’s (that’s greek for grandma’s) and
then a little story came on about the 3 little piggies.

Not sure if you’re familiar with that story but in case
you need a refresher it goes like this:

The big bad wolf threatens to blow the first house down. It
is made of sticks. He blows it down.

The first pig runs to the house made of sticks. And he
blows that one down too. Then both pigs run to the brick
house, but he cannot blow that one down and tries to
climb in through the chimney.

He lands in a pot of boiling water and calls out for
mercy. The pigs let him out and he never bothers
them again.

So why am I telling you this story?

Because I think it’s quite metaphorical from a
business sense.

The Big Bad Wolf is all those bad things which can
crush your business… the economy… a big competitor
moving in next door… etc.

And the reason why so many businesses are affected by
this is because their houses are made of straw or
sticks.

They don’t have customer generating strategies in place.
Their customer service is weak. They don’t know how to
convert leads. They don’t know how to get new leads
and so on.

And sometimes the wolf blows their house down.

So how do you go from a house of straw or sticks to a
house of bricks?

Marketing systems. That’s how.

In fact, that’s the most valuable thing you’ve got – your
ability to write sizzling ads and sales letters which make
the phone ring such as what you’ll learn at http://www.copywritingthatsells.com.au/cashflow

Or having over a dozen customer generating strategies at
your fingertips such as what you’ll uncover at
http://www.morecustomersmadeeasy.com

Nothing will turn your business from sticks to bricks faster
than knowing how to get new customers. Don’t you agree?

If you disagree, please fire back a few thoughts and tell
me why I’m wrong and we can debate it in an upcoming email.

All for now,

Scott Bywater

Imagine the life of a hunter…

You wake up in the morning, gather your weapons and head out to combat. Some days you come back with a boar, other days your family goes hungry. The pressure is on you every single day to make the ‘catch’. It’s a battle.

Now imagine yourself as a farmer…

You plant your seeds and wait for them to harvest. In the meantime, you nurture them and treat them like your baby. When they’re ready you simply start harvesting your crop.

In my experience, most businesses are hunters not farmers:

-they cold call to generate new customers
-they spend forever getting a new customer and then forget about
them
-they chase after the quick fix
-they advertise for the direct sale rather than the ’shy yes’
which will germinate in the future

This became blindingly obvious to me when I created some copy for real estate agents a few years ago.

-I would write an ad offering a free report.
-Without fail, they would receive calls from those ads.

However if the sale didn’t come off right away… they would

NOT put them on a database
NOT follow them up
NOT nurture them

… even though they had responded to an ad which identified them as their specific target market.

… even though each sale was worth several thousand dollars

… even though it would cost less than $12 a year to keep in touch with them

Why not? Well, I believe it’s because we live in a world of instant gratification.

I remember reading a book, a long time ago now, by M.Scott Peck which said one of the keys to happiness was to be able to delay your gratification. In a marketing sense, that means…

Accept the fact people may not buy right away

Put them on a database

Mail them something every month to stay in touch and position yourself as an expert

And like a farmer, wait for that customer to harvest. (of course you can touch base with them by phone in the meantime and nurture the relationship personally)

Most people won’t do it. It’s too much work. Writing letters & keeping in touch. They would prefer to knock their head against a brick wall cold calling and doing things the hard way because at least they feel like they’re keeping busy.

But by doing this… you’re being ineffective. I know because that’s how I used to operate. Heck, two of my first jobs were as a door to door salesperson (selling cleaning chemicals to businesses) and a telemarketer (selling hotel cards) and I can tell you that business gets a lot more enjoyable when you are…

-an invited guest (when others call you because you have educated them of the benefits of your services)

instead of…

-an uninvited pest (where you cold call and use other archaic marketing methods)

The most important thing you can take away from this message is to become a farmer. How do you do this? Simple:

1.Build a database
2.Nurture your database

… and prepare yourself for a rich harvest in the near future.

About the Author

Scott Bywater is a professional direct mail and direct response copywriter, and the author of Cash Flow Advertising. To receive a complimentary copy of his exclusive report ‘7 Ways To Boost Your Turnover… No Matter What The Economy’ (valued at $29.95) hop along to his web site at: http://www.copywritingthatsells.com.au