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Posted by Scott Bywater in Psychology Feb 2nd, 2012 | No Comments »

It was my son’s first day of kindergarten today and he woke up super-excited & bursting with enthusiasm. I was really happy that he chose to look at his first day like this and it reminded me of the enthusiasm I had when I first got into the business world. And the dreams I had [...]

Posted by Scott Bywater in Psychology Jan 31st, 2012 | No Comments »

Today, try doing this little exercise.
Go to your local post office or newsagency, put your hand in your pocket and hand over 60 cents for a postage stamp.
Look at it closely.
Take it back to your office.
Give it a great big, wet lick.
And then stick it somewhere you’ll see it every day… perhaps on your computer [...]

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Posted by Scott Bywater in Psychology, copywriting, marketing Jan 27th, 2012 | No Comments »

There are three stages of learning:
1.       Insight
2.       Action
3.       Transformation
Most people get stuck in stage 1… They get some insight and say “that sounds interesting”…
But they don’t actually act. And if you don’t act, you’ll never truly internalise the learning.
For instance, you’ve probably heard me say…
You should have multiple streams of generating customers. Not just one. [...]

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