I had never used a professional direct mail copywriter before, and I was initially a little skeptical, and concerned about wasting money on advertising that didn't work.

But when I ran the ads the phones went off the hook. They generated over 500 leads and a total of $200,000 in sales so far (which I expect to double by the time we follow them up properly). I am glad I decided to go with your recommendation of 5 advertisements, and measuring their results because one ad out pulled every other ad by 50%.

Quite frankly, I'm over the moon with the campaign, and most of all the fact that I have a system I can replicate to achieve results like this over and over again.

Theo Tsiamis, Accountants Choice, NSW

"Thanks to the letter you wrote, we received 140 registered people to our seminar, out of 800 mailed. I was impressed with it being an unexpectedly high 17.5% response rate. As a result of the night I received 6 new clients at $25,000.00 that signed up with me there and then. That's $150,000 in sales! Not to mention what will come in the future and with the additional exposure I received."

Jacqui Attard, Excellence in Practice, NSW

"Scott, I believe that conservatively, the advertisement you wrote will double my domestic turnover. It is attracting a better class clientele, in the 45 & over age group - the ones that don't quibble over the price and just want a good job done. It's not attracting the price shoppers. My conversion rate has also increased and I am getting a lot less price resistance. Thank You."

Jim Howes, Australian Technical Cleaning, NSW

PROBLEM: Airbrushing-Made-Easy.com by Larissa Carrus sold an ebook about how to Airbrush. Larissa wanted to find the easiest way to increase her sales. She had 3,000 people on her database.

ACTION: I wrote a series of seven auto responders, so after people left their name and email address, we kept in touch with them on an ongoing basis.

RESULT: Within the first few days of launching the autoresponder series to her database, she raked in 60 sales! And still continues to pull in money every day that would have otherwise gone begging.

Here's What Larissa Said About My Copy ...

"I had a massive breakthrough when using your copy, Scott. Not only did I receive instant results from the campaign you put together for me. Over the last few years, the autoresponder series you created has automatically generated tens of thousands in additional sales while I sleep. It's got the right balance between great advice and great salesmanship. Thanks a lot, Scott.

PROBLEM: Aitken Real Estate is a real estate agent who helps homeowners sell their properties. He knew their service was exceptional, but his conventional sales copy was not getting this message across.

ACTION: I wrote a 5 page sales letter to generate new listings (homeowners who wanted to sell their property) and a more qualified response.

RESULT: More than $50,000 in sales from the campaign within a few short months. And it still continues to pull in new listings every single time it is mailed.

Here's What Stephen Said About My Copy ...

I was very sceptical of moving forward with this project. Scott suggested long copy and his prices were certainly at the higher end of the market. Would people really read a five page letter?

I have to tell you that my response has DOUBLED as a result of that LONG letter. But more importantly, I can use this letter over and over again to generate results which I didn't know were possible.

I will continue to use Scott's services, because he's literally added tens of thousands of dollars to my bottom line. I definitely think you should give this guy a try, he's awesome!

PROBLEM: Guitartips.com.au by Chris Elmore (you may know the name as a success story from marketingtips.com) owns an online training program that teaches people how to play the guitar. His sales were already strong, as was his copy, but the same sales copy had been on his web site for three or four years and he had a gut feeling his results could be substantially improved.

ACTION: I rewrote the sales copy. I also wrote the copy for a 7-part autoresponder series to convert prospects into sales.

RESULT: Chris improved his conversion while almost doubling his price. Sales increased by an average of $6,000 - $7,000 a month as a result of the copy rewrite. Plus the autoresponder series is raking in an additional $43,000 a year.

Here's what Chris said about my copy...

I'm kicking myself I didn't discover you sooner, Scott. I've made over a cool million from my web site and I thought I was doing pretty good. Yet, when I took a deep breath and loaded your copy onto my site, I had no idea I was going to be putting an additional six figures a year into my pocket.

I rarely hand out recommendations, but this one's a no-brainer... Scott Bywater is a world class copywriter. If you want to step your site up a level, don't wait. Just call Scott and get ready for more money to flow into your bank account every single month.

PROBLEM: Peter Kirkham from Print Acumen is a print broker based in Perth, Australia. He was looking for an alternative way to generate more leads for his business and wanted to test out the internet.

ACTION: I created a name squeeze page to capture names and email addresses, a lead generation page for new customers to request a quote, and a 15-part auto responder series to keep in touch with prospects and build enough trust and credibility to convert them into sales.

RESULT: Since May, 2006 Peter has found internet marketing to provide the best return on investment compared with all of the marketing strategies he has tested. As a result of this system, he has generated $70,000 in sales.

Here's what Peter said about my copy...

The low maintenance internet system Scott created for me has created over $70,000 in new business over the last 18 months. All I did was test a few ad words on google, and now the system just ticks over in the background.

What you teach is worth multiples of what you charge.

PROBLEM: Wassim Dabboussi from Adscene Promotions wanted to use direct response advertising to attract more customers.

ACTION: I wrote a display ad for Wassim based on a unique way of selling promotional products which focused on the benefits of what business owners actually wanted, rather than the features.

RESULT: Wassim actually had to pull down the ad.