Here’s a small sample of ordinary business owners just like you achieving EXTRAORDINARY RESULTS as a result of the copy we create for our clients...

“Over 3,000% Return On Investment – Selling To Accountants”
PROBLEM: Peter Johnson has a business that serves accounting firms. He wanted a letter that conveyed to accountants how his service could help them better serve their clients.
ACTION: I wrote a letter that brought to light the problems accounting firms were likely to encounter with self managed superannuation funds - and how Peter could help them solve their problems.
RESULT: The letter was mailed to 6,000 accounting firms in the eastern states of Australia. It cost a total of $6,000 for the mail out and brought in $187,000 in revenue in 12 months. A return of investment of over 3,000%!
Here's What Peter Johnson Said About My Copy ...
“I was a bit concerned when I received your letter because it was quite long and I was marketing to accountants. But I could also see that it was extremely compelling, and since you had the runs on the board I was happy to put it to the test.
And I’m glad I did because within 12 months after the mail out I made an extra of $187,000 in revenue. As you have been telling me all the time: when something works, KEEP DOING IT! Thanks, Scott”
Peter Johnson
Redman Partners


"Helped Position and Write Ads for a Multi-Million Dollar Company Prior to Launch

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PROBLEM: Before the Bodytrim Weight Loss System was launched, Geoff Jowett approached Scott Bywater to create sales copy to get the company up and running in the Australian marketplace.

ACTION: Scott wrote a series of print advertisements and sales letters to generate new customers, many of which pulled in 4 times the cost.

RESULT: Hundreds of thousands of dollars were generated from just one advertisement. And millions of dollars have been generated as a result of Scott’s advertisements including almost half a million dollars from a below the line “product launch” to existing customers.

Here's What Geoff had to say...

"Scott was involved with us prior to the launch of the Bodytrim System. And from day 1 he has added a lot of value because he take the time to understand the product, the marketplace, the category and the space. And from that, he has the ability to create a unique selling proposition. His commitment and ability in putting together a lot of the advertisements we do is second to none. Whether it’s below the line or above the line I really cannot recommend Scott enough for anybody out there looking for that competitive edge in a competitive marketplace."


“It Hit The Target and Generated About Four Times My Investment!”

PROBLEM: Michael Russo owns a Laundromat in Adelaide and wanted to acquire 40 new customers with his new marketing campaign.
ACTION: I wrote a brochure which explained Michael’s service and his offer. He mailed out the brochure in his local area.
RESULT: Michael hit his target and acquired 41 new customers. The campaign generated a revenue of about 4 times his investment. Not only that, the customers he acquired from the campaign would keep coming back for his service without him having to spend more money marketing to those customers again.
Here's What Michael Russo Said About My Copy ...
Scott, your copy worked really well. I’m very happy with the result I got. And you are so efficient and easy to get along with. Every time I needed to talk to you, I had no problem in getting hold with you and having my questions answered.
One more thing which came as a bonus for us. I have “recycled” the material and layout you did for us and used it in other marketing campaigns. It worked very well, especially when I had the right headline and offer. Thanks Scott!”
Michael Russo, international speaker, entrepreneur and author of Passive Millionairre


“Roberta Faddoul Joins The BRW Magazine’s List Of The Top 100 Fastest Growing Companies In The Country – Says Copywriting Is The Best Business Investment You’ll Ever Make”

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PROBLEM: Roberta Faddoul from Quantam Change Seminars wanted to sell people into her NLP seminars
ACTION: I created an entire marketing and advertising campaign for Roberta based on a strategy which was previously untested in the industry.
RESULT: The campaign was responsible for bringing in a total of over $800,000 for that one project. And contributed to Roberta becoming one of the youngest women to make BRW magazine’s list of the top 100 fastest growing companies in the country.
Here's What Roberta Faddoul had to say ...
“We earned over $800,000 in total from just one project Scott was helping us with. We have used his service ever since. He has helped us with over half of a dozen of projects now.
If you’re considering investing in copywriting, it is highly recommended. It will be the best business expense you’ll ever invest for your business.
When it comes to marketing and advertising, listen to Scott. It’s a lot of fun working with him. But you’ve got to take that chance. When you do, you’ll get a great response.”
Roberta Faddoul, Quantum Change Seminars,


“My Sales Increased By 500%
Within A Month. It Really Works!”

PROBLEM: Tim Pringle is a wedding and function singer in NSW. He knew almost nothing about marketing and advertising.

He had a one-page quote he sent out to new clients after an enquiry which was converting at around one lead out of eleven. And he wanted to improve the conversion and get more customers.

ACTION: He created a 7-page quote which explained his service in more detail, and answered his prospects most common questions. (note: this strategy could be used by virtually anyone who sells a high ticket item).

RESULT: The conversion jumped from 1 sale out of 11 leads in October, to 6 out of 12 in November – that’s an increase of 500% within a month!

Here's What Tim Pringle had to say...
“In October, I sent a standard one-page quote to potential clients who requested a quote. It converted 1 lead out of 11. In November, I used the 7-page quote format and it converted 6 leads out of 12. That means my conversion rate was increased from 10% to 50% and my sales increased by 500% within a month!
My comment is if anyone is considering having Scott give advice on your marketing campaign, go for it because his stuff really works. And it’s very easy.
Tim Pringle,


500 leads and a total of $200,000 in sales

I had never used a professional direct mail copywriter before, and I was initially a little skeptical, and concerned about wasting money on advertising that didn't work.

But when I ran the ads the phones went off the hook. They generated over 500 leads and a total of $200,000 in sales so far (which I expect to double by the time we follow them up properly). I am glad I decided to go with your recommendation of 5 advertisements, and measuring their results because one ad out pulled every other ad by 50%.

Quite frankly, I'm over the moon with the campaign, and most of all the fact that I have a system I can replicate to achieve results like this over and over again.

Theo Tsiamis, Accountants Choice, NSW


$150,000 in sales from 1 letter

"Thanks to the letter you wrote, we received 140 registered people to our seminar, out of 800 mailed. I was impressed with it being an unexpectedly high 17.5% response rate. As a result of the night I received 6 new clients at $25,000.00 that signed up with me there and then. That's $150,000 in sales! Not to mention what will come in the future and with the additional exposure I received."

Jacqui Attard, Excellence in Practice, NSW


Doubled My Domestic Turnover With Advertisement

"Scott, I believe that conservatively, the advertisement you wrote will double my domestic turnover. It is attracting a better class clientele, in the 45 & over age group - the ones that don't quibble over the price and just want a good job done. It's not attracting the price shoppers. My conversion rate has also increased and I am getting a lot less price resistance. Thank You."

Jim Howes, Australian Technical Cleaning, NSW


"Made 60 Sales Within 30 Days... And Now The Money Rolls In While I'm Asleep"

PROBLEM: by Larissa Carrus sold an ebook about how to Airbrush. Larissa wanted to find the easiest way to increase her sales. She had 3,000 people on her database.

ACTION: I wrote a series of seven auto responders, so after people left their name and email address, we kept in touch with them on an ongoing basis.

RESULT: Within the first few days of launching the autoresponder series to her database, she raked in 60 sales! And still continues to pull in money every day that would have otherwise gone begging.

Here's What Larissa Said About My Copy ...

"I had a massive breakthrough when using your copy, Scott. Not only did I receive instant results from the campaign you put together for me. Over the last few years, the autoresponder series you created has automatically generated tens of thousands in additional sales while I sleep. It's got the right balance between great advice and great salesmanship. Thanks a lot, Scott.


"I've Generated $50,000 In Sales... And The Quality Of Leads Is The Best We've Ever Had"

PROBLEM: Aitken Real Estate is a real estate agent who helps homeowners sell their properties. He knew their service was exceptional, but his conventional sales copy was not getting this message across.

ACTION: I wrote a 5 page sales letter to generate new listings (homeowners who wanted to sell their property) and a more qualified response.

RESULT: More than $50,000 in sales from the campaign within a few short months. And it still continues to pull in new listings every single time it is mailed.

Here's What Stephen Said About My Copy ...

I was very sceptical of moving forward with this project. Scott suggested long copy and his prices were certainly at the higher end of the market. Would people really read a five page letter?

I have to tell you that my response has DOUBLED as a result of that LONG letter. But more importantly, I can use this letter over and over again to generate results which I didn't know were possible.

I will continue to use Scott's services, because he's literally added tens of thousands of dollars to my bottom line. I definitely think you should give this guy a try, he's awesome!


"Sales Are Up By $114,000.00 A Year"

PROBLEM: by Chris Elmore (you may know the name as a success story from owns an online training program that teaches people how to play the guitar. His sales were already strong, as was his copy, but the same sales copy had been on his web site for three or four years and he had a gut feeling his results could be substantially improved.

ACTION: I rewrote the sales copy. I also wrote the copy for a 7-part autoresponder series to convert prospects into sales.

RESULT: Chris improved his conversion while almost doubling his price. Sales increased by an average of $6,000 - $7,000 a month as a result of the copy rewrite. Plus the autoresponder series is raking in an additional $43,000 a year.

Here's what Chris said about my copy...

I'm kicking myself I didn't discover you sooner, Scott. I've made over a cool million from my web site and I thought I was doing pretty good. Yet, when I took a deep breath and loaded your copy onto my site, I had no idea I was going to be putting an additional six figures a year into my pocket.

I rarely hand out recommendations, but this one's a no-brainer... Scott Bywater is a world class copywriter. If you want to step your site up a level, don't wait. Just call Scott and get ready for more money to flow into your bank account every single month.


"Made $70,000 From This Set'N'Forget Lead Generation Web Site"

PROBLEM: Peter Kirkham from Print Acumen is a print broker based in Perth, Australia. He was looking for an alternative way to generate more leads for his business and wanted to test out the internet.

ACTION: I created a name squeeze page to capture names and email addresses, a lead generation page for new customers to request a quote, and a 15-part auto responder series to keep in touch with prospects and build enough trust and credibility to convert them into sales.

RESULT: Since May, 2006 Peter has found internet marketing to provide the best return on investment compared with all of the marketing strategies he has tested. As a result of this system, he has generated $70,000 in sales.

Here's what Peter said about my copy...

The low maintenance internet system Scott created for me has created over $70,000 in new business over the last 18 months. All I did was test a few ad words on google, and now the system just ticks over in the background.

What you teach is worth multiples of what you charge.

Thanks Scott



“I Was Able To Get So Many Clients
I Actually Had To Plug The Ad”

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PROBLEM: Wassim Dabboussi from Adscene Promotions wanted to use direct response advertising to attract more customers.

ACTION: I wrote a display ad for Wassim based on a unique way of selling promotional products which focused on the benefits of what business owners actually wanted, rather than the features.

RESULT: Wassim actually had to pull down the ad.

Here's What Wassim Said About My Copy ...
“I just want to say Thank You to Scott Bywater for the copywriting he has done for me. It was through Scott that I was able to achieve my first ever successful display ad. I’d like to thank you, Scott for showing me how direct response advertising works.
Wassim Dabboussi, Adscene Promotions,

See If You Qualify For A Strategy Session Now
(Only $97 AUD for 30 minutes)

If after listening to, watching and reading the results above you would like me to help you turnaround your business and direct an advertising campaign, then you need to do a couple of things.

Make the commitment to dramatically increase your profits, get more customers and start enjoying the lifestyle of your dreams. Truth is, if youíre not committed to following through and donít believe itís possible; nothing I can do can help you make it happen.

Fill out the application form below in complete and thorough detail so we can effectively evaluate your ability and commitment to profiting from our suggestions.

Patiently wait for my assistant, Helen, to get in touch with you. She will ask you a series of questions about your business and what you are looking to achieve to ensure there is a good fit and both our time is well invested.

If there is a good fit, you arrange to pay $97 AUD and secure a time in my diary (we accept credit card and direct deposit. No cheques, sorry.)

Remember, you always get what you pay for. And when you work with me, youíll be getting the best advice money can buy, from one of the fastest thinking and most respected direct marketers around.

So take a few minutes before applying to mentally commit to creating a marketing campaign that puts dollars in your bank account every single week. And then answer the questions outlined below... and hang on for the most exciting ride of your life.

Looking forward to your success,

Scott Bywater


Confidential Copywriting Quote

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*What are you looking to achieve with your project? New leads? New customers? Increase your conversion rate? Get existing customers to purchase more?

*What type of project is it? Is it a multi-page sales letter selling a product directly from the letter? Is it a display ad to generate new leads? Is it a full-page ad to get people into a seminar? Is it a brochure? Are you looking to increase the conversion rate on your web site?

*What product or service are you selling? Please be as detailed as possible.

*What is the unique selling proposition (USP) for your product or service? What benefits will customers receive from choosing your business over your competitors?

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*What are the primary benefits your customer receives from your product or service? Example: A feature is a hammer. The benefit is you can hang up pictures by using it to bang in nails. A feature is a flat screen. The benefit is all your favourite TV shows will have a clearer picture. so you'll enjoy them more.

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(minimum budget is $1,000 Australian Dollars. To find out how much this is your currency click here.)

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