How do you make better marketing decisions?

You need the right information.

For instance, I’ve always been a big cricket fan (and still am, despite Australia’s recent form ;-(

… and I was thinking the other day rather than giving batsmen one average in one day cricket, they should give them a few.

Let me explain: if a batsman comes in with less than 10 overs to play, he is under more pressure. He has to do the big hits.

He has to play a different game…

Than if he comes in to bat with 25 or 30 overs to play.

And his results should be measured accordingly.

His strike rate (speed) and average (runs) should be based on this.

What would this tell the coaches and selectors?

It would give them the data they need to make better decisions.

For instance, there may be players in the team who can score brilliantly under pressure… while others play much better when they are given more time… and cave in when they only have 5 overs to bowl.

The general rule is: the more specific the measurement… the better.

And the same goes with advertising.

Rather than just measuring the average value of your client (which most people don’t even do)

You should measure the average return on each ad you run.

You could then dig deeper and measure the average value of a client from each ad you run.

And then work out which one pays better.

On page 25 of Cashflow Advertising I’ll give you a sheet which you should use to measure EVERY single ad you run.

You should get it and photocopy it dozens of times.

It will help you make your ads SCIENTIFIC… instead of based on pot luck.

Combine that with all the strategies you’ll get (including 10 examples of winning ads based on my formula and my 13 advertising detective super questions) and you’ll be miles ahead of your competition.

Isn’t that worth risking $17 for?

And what better time than now… with the Christmas Holidays approaching.

Get it now.

And make 2012 the year you turn it all around.

If you read through any of Dr. Seuss’s books children’s books, you’ll notice just how his unusual words grab you and draw you in.

But do you realise the magic behind them?

Truth be told, Dr. Seuss is an incredible successful children’s writer because he understands what grabs our attention.

He uses a very powerful sound tool called an “anapaest” which is a metric foot used in formal poetry that consists of two short syllables followed by a long one.

And most of his books are written in anapaestic tetrameter which is a rhythm for comic verse. For instance…

“And today the Great Yertle
That marvellous he
Is King of the Mud.
That is all he can see.”

So why am I telling you all this?

Because Dr. Seuss understands more than just children… he understands influence.

In the words of Roy Williams from the Wizard of ads…

“Any competent cognitive neuroscientist will confirm that echoic memory is vastly superior to iconic memory. Words, statements, phrases, jingles, and songs, which surprise Broca’s area of the brain, are much more easily implanted and recalled than visual images.

Echoic retention causes people to remember things they never committed to memory, and a working knowledge of it gives one the ability to work miracles through the power of words. Echoic retention and the power of words is the heart and soul of advertising, though very few ad professionals understand it.”

Dr. Seuss knows how to get noticed and get remembered. That’s because he was in fact in advertising before he was a children’s writer, creating campaigns for over 15 years.

The knowledge he gathered is what I believe made him so successful.

And in my December newsletter, which you can get by clicking here I’ll show you some real samples of Dr. Seuss’s ads…

And give you the exact web site you can go to in order to download a virtual swipe file of his work.

All I’m asking for is $1 and you’ll also get over $371 worth of bonuses for giving it a try. Here’s what else you’ll discover in the December issue…

A simple little trick that could almost double your sales conversion (based on a real case study. Hint: it’s about what you try and sell first).

What to do before the sale to boost your sales by up to 700% (based on a real case study).

Want more customer loyalty? Here’s a step-by-step process for getting it, using a technique you can implement fast.

A simple note you can add to your direct marketing letters to get up to 100% more of your prospects to respond.

5 specific web sites you can go to now to get more traffic fast (alternatives to Google).

My best-selling and best producing emails (I’ve written hundreds, but these are the best and I’ll critique them in detail for you).

Got a local business like a pizza shop, shoe shop or bakery? Use this 5-step approach to drive a ton of traffic into your business .

How to Use Google to help you find the right hook for your ad.

Plus: you’ll also get a CD from a critique (which my clients routinely pay $497 for) where I rip apart an entire web site and show my client how to quickly boost his response in minimum time (if you have a web site that’s getting traffic, this could be worth thousands to you).

And plenty of other real examples of great copy you can model for your own business.

But it’s being printed as we speak and I’ve only printed enough for 11 extras. So make sure you hop along to http://www.moretimeatthebeach.com/bronze right away to ensure you don’t miss out on these valuable strategies that you can read over Xmas and implement as soon as the New Year hits.

One of the mistakes many business owners make is not explaining what’s actually required to deliver their product or service… and the efforts they go to in order to provide such an exceptional customer experience.

For instance, if I was a baker I would talk about…

The quality of the dough.

The fact I get up at 4am in the morning to knead it for 2 hours. And how the longer you knead it the softer it gets.

The different types of dough and how they provide a different taste.

Why I use organic dough and how there are less toxins as a result… which is better for your health Etc. etc.

By the way, I am not a baker so don’t hold me to the facts above. But you get the overall picture

Claude Hopkins helped take Schlitz beer from number 5 in the US market to neck and neck with number one by doing exactly this.

How?

All the other beer companies talked about how “pure” their beer was. But Hopkins was the first to explain exactly what pains Schlitz went to ensure the purity in their beer.

And I guess I should do the same.

Despite being asked for an affordable way to get hold of my marketing secrets on a myriad of occasions, I held off on creating my More Time at the Beach Newsletter for years.

Why?

Because creating a newsletter takes a LOT of work. I invest over 15 hours into it each month… And when I work with clients, I charge $500 an hour. So if I created this newsletter for one client, I would literally have to charge $7,500.

And that doesn’t include the additional work that’s involved in designing and formatting (5-10 hours)… creating the CD… packaging and sending it.

Nor does it include the reading I do to find the golden nuggets.

Yes, I read every day… continually.

About all sorts of marketing stuff. Probably in excess of 30 hours a month.

And when I read, I underline everything I see that could be relevant to bronze members.

Then I pick the best…

And combine it with some of the ads and campaigns I create for my clients (which they pay thousands of dollars for) and send it to you in an easy to digest format for $67/month.

That’s why you should get it now.

Yes, I know you’re busy. I know you are spending more time working “in” your business instead of “on” your business. And I know you don’t have any time.

But you do have time to…

Pop a CD into your car while you’re driving to work and turn your car into a University on Wheels.

Enjoy a coffee-break and read through it, circling all the ideas you’ll implement.

Because there’s no fluff.

Isn’t all of this worth risking $1 for, especially when you’ll also get over $371 worth of bonuses for giving it a try?

Here’s what else you’ll discover in the December issue…

A Google Web site you can visit to find the right hook for your ad.

3 of my hottest selling emails (hand picked from the hundreds I have sent Over the years and critiqued, so you can see exactly what made them work).

A simple little trick that could almost double your sales conversion (based on a real case study. Hint: it’s about what you try and sell first).

What to do before the sale to boost your sales by up to 700% (based on a real case study).

Want more customer loyalty? Here’s a step-by-step process for getting it, using a technique you can implement fast.

A simple note you can add to your direct marketing letters to get up to 100% more of your prospects to respond.

Did you know Dr. Seuss was a copywriter and cartoonist before becoming famous for writing children’s ads? Here’s some ad samples and how you can use the same principles.

5 specific web sites you can go to now to get more traffic fast (alternatives to Google).

Got a local business like a pizza shop, shoe shop or bakery? Use this 5-step approach to drive a ton of traffic into your business.

Plus: you’ll also get a CD from a critique (which my clients routinely pay $497 for) where I rip apart an entire web site and show my client how to quickly boost his response in minimum time (if you have a web site that’s getting traffic, this could be worth thousands to you).

And plenty of other real examples of great copy you can model for your own business.

But I only print enough for my current members. So make sure you hop along to http://www.moretimeatthebeach.com/bronze right now, because this issue will be mailed out tomorrow.