If you’re not booked into today’s webinar at 1pm with Alan Hewitt on how to turn skeptical prospects into customers, then you might want to lock in your seat now before they all disappear at: http://www.askscottbywater.com
Ok, now while we are on the subject, let me walk you through another little trick to turn skeptical customers into cash.
As you know, I do a fair amount of email marketing.
And the key to making email marketing work is:
a) providing good content
b) sharing parts of your personality
… but there is another really essential point of which if you don’t master, nothing else will happen.
You’ve got to get those emails opened.
… because if nobody reads your email, it will bomb.
And there’s one place I turn to when I want to find a killer subject line.
It’s this simple little tool which is available by clicking here.
After all, in this a.d.d age when our customers are Twittering, Skyping, Facebooking…and bouncing among 10 browser tabs, we need all the advantages we can get.
I can tell you from experience that my business has changed ever since I focused on email marketing.
It is not the be all and end all.
Direct mail is important. Webinars are important. Press advertising, etc. all works.
But there’s no more intimate communication than email.
But you’ve got to get that email opened. And the best way I know of to do that is to get your hands on this.
Combine this with what you’ll learn at Alan Hewitt’s webinar today at http://www.askscottbywater.com and you will have the tools to convert far more of your skeptical prospects into your best customers.
I am sure you have heard of the term “tyre kickers” before.
It basically means anyone who is not really ready to buy your product or service and is just kicking a few tyres (car yard speak) and looking around.
But I say: BRING ON THE TYRE KICKERS.
Why?
Well, let’s take a car yard for example.
There are a million and one things a couple could be doing on a weekend other than hanging out at a car yard.
They could be at the beach… spending time with their kids… having a coffee with friends… gardening… or whatever.
But no… they prefer to hang out at a car yard and kick tyres, right?
Wrong.
And customers who visit your web site or reply to your ads have a lot of different options.
Yet despite that fact, they are…
ON YOUR web site
Or replying to YOUR ad
… so they’ve got to have a little bit of interest, right?
Even if they’re skeptical. Even if they’re not ready to buy right now.
But the secret is in knowing how to move them from a skeptical, half-hearted prospect…
to a REAL CUSTOMER.
It’s called nurturing and developing the relationship with your customer.
Think of it like a date: what if you had asked your partner to marry you after your first date.
What would they have said?
They would have said “No, right” (that is unless you were in Las Vegas 
)
So were they a tyre kicker.
No, they just needed more time.
It took my wife and I about four years from the time we met the time we got married (marriage scared the living daylights out of me).
For some people it takes months. For others it takes longer.
Everyone is different.
And it’s the same with business.
But most businesses don’t know how to nurture the relationship to turn a one-night stand into a marriage proposal.
But in tomorrow’s webinar with Alan Hewitt, he’s going to show you his system which converts a solid percentage of “tyre kickers” into customers every time.
And you can join me at 1pm Sydney time by hopping along to:
There is no limit to the opportunities which will come your way as you achieve higher and higher levels of success.
But there is a limit to the time you will have.
In fact, throughout our life plenty of opportunities are going to come our way. But we will never have more than 24 hours in a day.
So how do we decide which opportunities to take and which ones to overlook.
Well, one guy who could probably give us a hint or two about this is one of the world’s most successful investors, Warren Buffet.
When an investment comes his way, he looks at four basic filters in his checklist:
Is it a good business?
Is it available at a good price?
Does it have honest and capable management?
Does it have a durable competitive advantage?
But do you know what factor they look at more than anything else:
Opportunity Cost
That’s right: given that we all have limited resources, what other opportunities will I miss out on if I take advantage of this opportunity.
For instance, next month I have been asked to do a presentation for a number of successful real estate agents.
Given this will take me away from my day-to-day work, should I do it and miss out on the opportunities to create wealth in other ways? Or should I pass?
I decided to do it because…
a) I think I will generate far more work out of it than by what I would do at the office.
b) I can catch up with a friend and business associate on the way back who has referred me a substantial amount of business.
However, had it been less attractive (i.e. a meeting with a client) I would have declined.
The key to identifying opportunity cost is working out what your time is worth.
And then knocking back anything which doesn’t value your time.
And one of the most valuable “opportunities” I would never, ever surpass is the opportunity to learn.
In fact, every spare moment my wife tells me my head is always stuck in a book… or a CD or something.
And that is because – without question – the greatest breakthroughs I have ever had have all come through something I have learnt.
How about you? How much are you taking advantage of the opportunity to learn?
If you’re not, you might like to get started with http://www.scottbywater.com/internetsecrets and learn how to master the art of generating income online.
