Posted by Scott Bywater in Psychology, advertising, marketing Jan 3rd, 2012 | No Comments »

Questions to ask your customer…

So the New Year has come and gone and you’re probably sitting there with a swag of resolutions to achieve in 2012.

When it comes to your customers… you might want to start by asking them some questions.

The answers can come back remarkably clear, and incredibly simple.

For instance, over the Christmas period I stopped and asked my five year old son: how can I be a better dad?

And he said: play with me more.

You see… that’s the single most important thing to him. He didn’t have to think about it. He knew it straight away.

And it’s no different when it comes to the questions to ask your customer.

Of course, as a parent I must play other roles like discipline, cleaning up around the house, planning, etc.

But the clarity of my son’s answer proved to me that everyone knows what they want most.

So this year, start to ask your prospects, partners, customers and team members what they want.

Because in the words of Zig Ziglar…

You will get everything you want in life if you help enough other people get what they want.

Posted by Scott Bywater in general Dec 22nd, 2011 | No Comments »

It was just before Christmas that I met my wife.

She said I was a terrible dancer (I was also a terrible dresser, but let’s not go there) and she knew she loved me because she overlooked both of these facts.

But I’ve got into my groove over the years and can dance with the best of them.

To celebrate Christmas, I’ve put on a little show for you. Check out this video…

http://sendables.jibjab.com/view/2HvgGeEgOaRaQ3FO

And watch me rock down the house.

Have a great Christmas, an awesome new year… and let’s use this time to celebrate what matters most… family and friends.

And make plans to run our business more efficiently in 2012, so we can make more money in less time… and spend more time with those that truly matter.

In the meantime, don’t forget to check out my “magical moves” by clicking here.
See you next year ;-)

Posted by Scott Bywater in Psychology Dec 20th, 2011 | No Comments »

Xmas is only days away… as is the New Year. What will make your 2012 better than 2011?

There’s one thing which really made a difference for me this year.

It reduced my stress levels.

It helped me get perspective.

It inspired me.

It gave me mentors.

Want to have a guess what it was?

It was reading biographies.

When you read biographies, you begin to discover that success takes effort… and you begin to expect challenges.

You become more resilient.

Because you begin to see that everyone…

From Steve Jobs to Walt Disney to Richard Branson (a few of the guys I have learnt from this year)…

Experiences their fair share of struggles.

Everyone goes through heartache.

And the primary difference between those who succeed and those who fail
is resilience.

It’s one thing to hear it… it’s another thing to read their stories.

So this Christmas…

Curl up with a good book (or download an audiobook to your smart-phone or MP3 player)

Read biographies and learn from the masters.

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