Yesterday I had a tooth extracted.
It hurt. In fact, my jaw is still throbbing as a result.
And I was walking around like a zombie before taking a pain killer last night.
Anyway, the worst part about all this is it was avoidable.
You see, I had a root canal a month or two back. Went in for three session (fun, fun, fun) and at the end of it my tooth was back in place.
The dentist recommended getting a crown as the tooth was still brittle.
I thought to myself “yeah, it’ll be all right. I’ll get to that.”
A month or two later, I am chewing my lunch when…
CRUNCH…
The tooth cracks… and I’m past the point of no return.
It sucks.
It’s kind of like not backing up the data on your computer because you don’t have time.
And then… kaboom… your computer crashes (as almost happened to me several years ago) and all your data goes up in a cloud of smoke.
The point I am making is…
Don’t put off the important just because it’s not urgent.
Don’t put off doing the things which can protect your health & protect your business because you’re too busy.
For instance…
Many business owners put off looking at their marketing…
relying on one or two big clients or distribution chains until one day…
BANG…
they disappear in a puff of smoke.
Don’t do it to yourself.
The best way to protect your business is to always… always … be marketing.
Always.
And never, ever rely on one channel.
Use joint ventures… newspaper ads… the internet… social media… direct mail… letters to get existing customers back… google adwords… search engine optimisation… public relations… article marketing… and everything you can to protect your business and make it as solid as a rock.
The good news is I’ll show you how to use every one of those strategies – and over a dozen more, step-by-step, when you join me at http://www.morecustomersmadeeasy.com
How do you get 5,000 people to strip off in one of Sydney’s most prominent locations in the wee hours of the morning without charging you a cent.
It’s easy.
Just ask US photographer, Spencer Tunick, who arrived in Sydney last week and announced his plan to cover the steps surrounding the Sydney Opera house with a sea of flesh.
And to top it off, it was one of the coldest days of the year to date.
So let’s take a look at the psychology here: why did everyone do it?
Honestly, I have no idea.
But I am going to take a guess:
1. The Rocking Chair Moment: because in their rocking chair when they chat with their grandchildren in years to come, they want to be able to say “I did that.”
2. The sense of community: With 5,000 other naked people surrounding you, it’s hard to feel uncomfortable, isn’t it? I mean it’s very different to sprinting down Pitt Street in the nude during lunch hour.
3. The adventure: It’s certainly something different and would probably give you a rush of blood equal to jumping out of an aeroplane.
4. Fun: Based on reports I have read the atmosphere was jovial, with plenty of laughter, with people clapping and waving at ferries for a period of 90 minutes.
And not only did Spencer Tunick get 5,000 people to join him, he gained massive publicity at the same time.
Can you do this in your business?
Richard Branson is a master at this…
He dressed up in a bridal gown to promote his apparel company, Virgin Brides.
He descended into Times Square by crane from atop the Bertelsmann building nearly buck-naked (only wearing a body stocking) except for a cellphone to show Virgin Mobile had nothing to hide.
And he’s conducted plenty of other publicity stunts over the years
Can you get publicity for your business? Is it possible to get free advertising for yourself too?
In the words of Bob The Builder: YES YOU CAN!
And there’s no better guy to show you how to do it than the guy who sold the MCG, Pete Williams.
When I was younger, I went to a number of motivational seminars. And while they all gave me something, there seemed to be a typical response within me to all of them.
And what’s the point of investing thousands of dollars and days of your time in ending up back where you started just a few months before?
Of course, I’ve always received some value out of these events.
But their inherent weakness is the ‘rah, rah’ is impossible to maintain over the long term.
And you’ll often notice, just like an old friend of mine, people returning year in and year out to get the ‘pick me up, high’ (just like a drug) without really making the inert changes they came for.
There is a better way.
And it’s all based around setting up the right rituals. After all, it’s our habits which will either make us or break us over the long term.
It’s what we do every day which makes us, not what we do once in a while.
So let’s take a look at some of the rituals we can set up to help us grow.
Health Rituals: like taking your vitamins every day, having a healthy breakfast, starting the day with an apple, etc.
Social rituals: Calling one friend a day for a quick chat and just to say hello.
Planning ritual: Every day, spending 10-15 minutes planning your day.
Inner peace ritual: meditating for 10-15 minutes every day, visualising the way you would like your life to be.
Getting more customer rituals: investing 10-15 minutes every day to get more customers. Whether it be calling existing clients, sending out letters, or using the social networking, fax marketing, joint venture, and internet lead generation strategies you’ll learn at http://www.morecustomersmadeeasy.com
It makes sense doesn’t it? So stop looking for the magic bullet and implement rituals into your day.
They will make you far happier – and make you far more – than going to a rah-rah seminar for a pick me up!
