I follow Tony Robbins on Twitter. And the other day he referenced an article in New Scientist which revealed a study had confirmed single women are much keener to pursue a man who’s already taken than one who is single.

Basically, what they did is gave the participating women in each case a photo of the same guy.
Everything was the same except for whether their ideal mate was attached or not.

And here were the results: 59% of single women were interested in pursuing a relationship with a single man. 90% were interested when he was attached.

Now they are trying to speculate why this is the case.

One hypothesis is that perhaps the attached men were “pre-screened” by other women.

Another hypothesis is the competitive instinct.

Another is that they are unobtainable and therefore there is more desire.

Okay, so what can we learn from this as marketers?

Well, the bottom line is everything I have mentioned above is a psychological trigger which works to sell stuff to everyone you know as well.

After all, we are all wired the same way.

So…

Firstly, look for ways to show your product or service has been pre-screened by other  customers.

How do you do this?

Use testimonials & case studies.

You’ll see a bundle of examples at http://www.copywritingthatsells.com.au/quote (just scroll up the page) and they work like magic because others can actually see that you are a proven commodity and have delivered a quality product or service in the past.

Secondly, create competition for your product or service by getting so many leads coming in so you are not “desperate” for a customer to say yes.

After all, nobody wants to walk into the empty restaurant because they figure it really can’t be that good. And some nightclubs have been known to make people wait outside just so it looks like they are busier than they really are.

The bottom line is everyone wants to do business with people who are busy… people who don’t actually need their business… and people who are a proven commodity.

What do you need to do to put yourself in that position?

2 things:

1. Offer an awesome product or service. That goes without saying.

2. Master the art of getting more customers by getting your hands on
http://www.morecustomersmadeeasy.com

The busier you are… the more successful you are… the more in demand you become. But you’ve got to get off the starting block first by understanding the most important skill in business: getting more customers.