I noticed over the weekend that the book “4 ingredients” is the number one, two and three best seller in non-fiction books at the momement.

And there’s a very good reason for this which can be summed up in two words:

quick
and
easy.

After all, 4 ingredients is a very clever idea. And while it’s a cookbook, what the authors have done is look at what people really want.

And given the fact we are busier than ever, they figured we don’t want 27 ingredients
to our meals. We only want a handful.

So 4 ingredients was born and now they have sold over 1.4 million copies.

What’s more, they have tapped into the intitial success of the product and after the initial book, they came out with 4 ingredients 2 (always a good idea to produce another #2 book if the first one is a BIG HIT) and 4 ingredients gluten free (this is also great thinking as a good percentage of the entire population is now glutenfree).

Anyway, what’s this got to do with you as a business owner?

Well, what they are selling is as old as time, right?

Cookbooks.

But they have found a way of positioning these cookbooks to appeal to something people really want.

Cold Rock Ice Cream did the same when they had the idea of allowing people to add all their favourite lollies to their ice cream and combining them.

And they are one of the most expensive (as well as one of the most popular) ice cream chains around.

Let’s take a look at how another business could do this. Maybe a mechanic…

The only mechanic who offers a loaner car
The only mechanic especially designed for women
A mechanic which gives your car a free clean while it’s there
Or perhaps a fixed price mechanic

Are you starting to get the picture. The ideas above basically involve a mechanic doing exactly the same thing… offering exactly the same service… but with a twist.

How could you implement a little “twist” into your business and get an unfair
advantage over your competition?