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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in advertising, marketing Apr 27th, 2012 | No Comments »

Let’s imagine you’re at a sports event and you’re like me, a bit of a health nut.
It might be the cricket, the rugby league, the Australian rules.
You don’t want to eat a pie or hot dog.
In fact, the menu is terrible.
It’s all overpriced junk – full of sugar and toxins.
After a couple of hours, though…
YOU [...]

Posted by Scott Bywater in Sales, marketing Apr 26th, 2012 | No Comments »

Some people get annoyed with pitchy seminars where the presenters sell stuff from the stage. And that particularly amuses me when they are seminars about sales and marketing.
Why?
Because the pitch is often the most valuable part.
I remember, about a decade ago, when I was working for a seminar company who were promoting a number of [...]

Posted by Scott Bywater in marketing Apr 20th, 2012 | No Comments »

A lot of business owners don’t respect their time enough.
For instance, let’s say you’re an accountant. A new prospect calls your office. What do you do? Do you jump on the phone and start “yacking” to them?
I wouldn’t.
Why?
Because if you’re trying to build a serious business… YOU’VE GOT TO VALUE YOUR TIME.
So let’s say you’re [...]

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