Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.
A few days ago I wrote about the way tennis players track everything and the importance of measurement.
Well, here’s another example from one of the most successful companies in the world: Walmart.
These guys are measurement freaks.
They’re asking questions like:
If we provide 2 inches more space to the Coke display and take it away from Pepsi, [...]
While I was super-tired yesterday and didn’t get a chance to catch the Australian Open Tennis Final…
And probably missed out on one of the best games ever…
I just love this time of the year for all the great sport on offer. And that includes the Cricket.
An interesting introduction this year has been the “Big Bash” [...]
There are three stages of learning:
1. Insight
2. Action
3. Transformation
Most people get stuck in stage 1… They get some insight and say “that sounds interesting”…
But they don’t actually act. And if you don’t act, you’ll never truly internalise the learning.
For instance, you’ve probably heard me say…
You should have multiple streams of generating customers. Not just one. [...]
My name is Scott Bywater and if you own a business or would like to own a business, I’m here to help YOU get all the new customers you need. I’ve already helped thousands of business owners do the same through Cashflow Advertising, More Customers Made Easy and my other teleseminar and coaching sessions.