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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing Jul 21st, 2010 | No Comments »

I don’t know if there’s a cheapest way.  Once again it’s testing.  It really all boils down to testing and measuring and what I would be doing if I was looking to generate leads and get new clients is testing a whole range of different things.  So if I was an accountant, the first thing [...]

Posted by Scott Bywater in marketing Aug 25th, 2009 | No Comments »

I follow Tony Robbins on Twitter. And the other day he referenced an article in New Scientist which revealed a study had confirmed single women are much keener to pursue a man who’s already taken than one who is single.
Basically, what they did is gave the participating women in each case a photo of the same [...]

Posted by Scott Bywater in marketing Aug 11th, 2009 | No Comments »

I noticed over the weekend that the book “4 ingredients” is the number one, two and three best seller in non-fiction books at the momement.
And there’s a very good reason for this which can be summed up in two words:
quick
and
easy.
After all, 4 ingredients is a very clever idea. And while it’s a cookbook, what the [...]

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