If you’re not booked into today’s webinar at 1pm with Alan Hewitt on how to turn skeptical prospects into customers, then you might want to lock in your seat now before they all disappear at: http://www.askscottbywater.com

Ok, now while we are on the subject, let me walk you through another little trick to turn skeptical customers into cash.

As you know, I do a fair amount of email marketing.

And the key to making email marketing work is:

a) providing good content

b) sharing parts of your personality

… but there is another really essential point of which if you don’t master, nothing else will happen.

You’ve got to get those emails opened.

… because if nobody reads your email, it will bomb.

And there’s one place I turn to when I want to find a killer subject line.

It’s this simple little tool which is available by clicking here.

After all, in this a.d.d age when our customers are Twittering, Skyping, Facebooking…and bouncing among 10 browser tabs, we need all the advantages we can get.

I can tell you from experience that my business has changed ever since I focused on email marketing.

It is not the be all and end all.

Direct mail is important. Webinars are important. Press advertising, etc. all works.

But there’s no more intimate communication than email.

But you’ve got to get that email opened. And the best way I know of to do that is to get your hands on this.

Combine this with what you’ll learn at Alan Hewitt’s webinar today at http://www.askscottbywater.com and you will have the tools to convert far more of your skeptical prospects into your best customers.