You hear direct marketers talk about how ugly copy works.

But it’s not really true.

In fact, I believe it’s more true that different copy works.

So when all of your competitors are advertising in this ‘professional’ way talking like corporate drogans, you should do the opposite.

But if all of your competitors are doing ugly advertising, then you should try doing pretty advertising.

When they zig, you zag, right?

Exactly.

Mix things up.

Do things differently.

Do the opposite of what everyone is telling you to do.

You see, most people simply copy the competition.

But truth be told, in most cases the competition is often getting lousy advertising results.

The key is to make your ads stand out from the crowd.

And that’s why I am looking forward to chatting with you on tonight’s webinar about how using CopyDoodles can add a significant bump to your advertising results.

You can register for it here – http://mikecapuzzi.com/webinars/bywater/

But let me give you an idea of just how powerful this stuff can be:

I am looking through Bill Glazer’s book – Outrageous Advertising that’s Outrageously Successful (you can get it with free postage here)

… and he shows examples of how by using these simple little “doodles” he boosted the response from 1.1% to 8.7% simply by making one small change to the outside of an envelope.

In another example, he shows how he boosted the response of an order form from 13.8% to 33.1% through just a few simple cosmetic changes.

And a postcard got bumped from 0% to 3.3% after using some of his CopyDoodles tricks.

Do you have a sales letter, web site, blog or marketing piece which could benefit from a boost in conversion in just minutes, with very little effort on your part?

Well, then be different and rush along to http://mikecapuzzi.com/webinars/bywater/ in order to register for tonight’s webinar at 8pm.

Boosting your response has never been easier