Anyone watch the state of origin last night?

It was a great game. And I think, in all honesty, Queensland was the better team
on the night and deserved to walk away with the honours.

But this isn’t an email about sport – it’s an email about business.

So let’s look at what one can learn from last night’s game about running
our business…

Lesson #1: Queensland won because they got off to a flying start. And that’s
what we as business owners need to do in our own day. Get yourself a ritual
of doing the most important things first.

Do your planning. Prioritise. And then get stuck into it. That’s the key to being
a winner in life because you get a head start on everyone else, who (like NSW)
is still sitting on the fences at 10am after you’ve just made a dozen marketing
calls… or written a new advertisement… or used the step-by-step templates at
http://www. morecustomersmadeeasy.com to come up with a new fax stream,
joint venture or press release.

Lesson #2: Get momentum working for you rather than against you
In the second half, at 18 points behind, NSW didn’t look a chance. Then they scored
a try and all of a sudden there was a spring in their step. They looked the part…
and what do you know… they scored another try and looked like they could
quite easily snatch the game from Queensland.

In business, we often undervalue the power of momentum. I can remember
when I was getting started… things were tough… I wondered how I’d ever
get a break and get the ball rolling. But I kept going, trying different things
and eventually I’d crunch a sale, get a few powerful testimonials, find out
how to put together a marketing campaign and everything started to come
together. One sale gave me more confidence which lead to the next sale
and so on.

Confidence is everything and when you are on a roll, you need to go even
harder and make hay while the sun shines. So after you make a sale, don’t
sit back and relax. Get right back on there on the phone… or write an ad…
or do whatever and capitalise on it. Because when your confidence is up,
just like NSW, the tide turns in your favour.

—
Tune into my “jam session” with Shaun Stenning as we reveal our internet
marketing and advertising secrets – http://3minuteadformula.com/ blog/
—

Lesson #3: If the statistics are on your side, you will probably win. NSW could
have won last night, but the better team ended up taking the game on the day.

That team was Queensland and they deserved the win.
Same in business. If you make one phone call or send out a few letters,
you might get lucky and crunch a few sales.

But if you do the right things consistently. If you send out more “seeds”
the odds are good that more will germinate into plants. And over the long
term, you will win when you do the right things.
You just need to do more… be more… make things happen and…
Lesson #4: Jump on opportunities I heard the commentators say more
than once last night that Queensland was jumping on every ball that went
to ground even though NSW could have gotten to it.

They were more desperate and more committed. And that’s one of the reasons
why they won.

What opportunities are you not jumping on? I know I’ve missed plenty over
the years. But you must get ready for that metaphorical ball to bounce on
business, jump on it and claim the opportunity as your own.
There’s nobody stopping us but ourselves.

—
Tune into my “jam session” with Shaun Stenning as we reveal our internet
marketing and advertising secrets – http://3minuteadformula.com/ blog/
—

Lesson #5: Play until the end
In the dying minutes, Queensland crunched a brilliant try in the corner. They
could have just said “Aaaahh, the games nearly over. Who can be bothered”
but they didn’t.

They kept playing and turned it from a 6 point win to a 10 point win. And
that’s the way it works in real life too.

You might think the sale is over, but there’s a chance for an upsell. Or you might
decide to make one more call… or write a quick ad using the secrets you learn
at http://www. copywritingthatsells.com.au/ cashflow … or do one more thing
before you leave for the day… and that one thing is what gets you the extra sales.
One extra step can make all the difference.

Ok, that’s it for my “State Of Origin” email.

Let’s see what happens in the next one. My prediction is a more desperate NSW
who wins by less than 10 points.

All for now,

Scott Bywater
Copywriting That SELLS
http://www. copywritingthatsells.com.au
http://www. copywritingthatsells.com.au/cashflow

http://www.morecustomersmadeeasy.com

http://www.copywritingthatsells.com.au/ quote

http://www.scottbywater.com

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