A few years ago my wife was invited to a party-plan event which sold plastic containers & gadgets for organising your kitchen.

Now my wife loves nothing more than being organised. I on the other hand am very disorganised. Not with time management but if you look at my office and compare it to hers they are very, very different.

Anyway, my wife’s love of organisation went crazy at this party and she ended up walking away with about $800 worth of the product.

And it’s been put to good use ever since.

So why am I telling you this?

Well, recently she was invited to another party-plan party.

And she told the lady who invited her that she couldn’t trust herself in that environment because of what happened last time.

What’s my point?

Simply that many of your customers may be the same.

They worry about being in front of a salesperson because they might get carried away and influenced to buy more than they anticipated.

That’s why I am a big believer that you should use education to build trust in the first instance.

Think of it like this:

There’s some guy who’s selling a financial planning service.

He’s got a great service and could really help you retire more financially free.

What’s going to be the best way for him to approach you?

1. Cold calling you on the phone and trying to get you into a meeting where he can SELL you in a few minutes when you don’t know him from Adam?

2. Cold calling you on the phone and trying to get you onto a webinar where he is going to give you a presenation about “7 Steps You Can Take to Retire Financially Free”

3. Sending you a letter for a special report or webinar you can attend on the “7 Steps You Can Take to Retire Financially Free”

4. Offering you a report or webinar which you request, then sending it to you. Then following you up with a regular ongoing newsletter until you say:

“This guy knows what he’s talking about and he’s the guy for me”

I think most people will agree that option #4 is going to be the way you would like to be sold while option #1 would be the least best way to sell you.

Why?

Because until you like and trust someone, you don’t want to be in a meeting where you might be persuaded to make a decision you might later regret.

But when that trust is built up over time, then people are already 80% sold before they hop into that meeting.

And isn’t that better for everyone: both seller and buyer.

Want to see some samples of real ads you can adapt for your own needs and start doing this tomorrow to get more customers.

Then get your hands on the first lesson (delivered in just a few minutes) of http://www.morecustomersmadeeasy.com