Today I want to talk about why I admire Bob the Builder. But before I do, I just wanted to remind you of the teleseminar I am holding today at 1pm EST.

For those of you who missed yesterday’s email, here are the details…

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Topic: How to get more customers

Time: 1pm TODAY, Thursday January 21st

(Note: if you’re in Qld, that’s 12pm. If you’re in WA, that’s 10am. If you’re in SA, that’s 12:30pm and if you’re in NT, that’s 11:30am)

Conference Dial-in Number: (218) 339-3600
Participant Access Code: 287675#

Now it’s a US number, so if you’re calling from Australia you need to dial…

0011 1 218 339 3600

And from NZ you need to dial…

001 218 339 3600

Note #1: You should be able to get a phone card from your local news agency, so the call will only cost $2 or $3 – chump change for the serious entrepreneur.

Note #2: Send your questions to

info@copywritingthatsells.com.au -

I will be answering them on the call.
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OK, so now let’s talk about Bob.

Until recently, I never thought much about Bob the Builder. But over the holidays, I spent some time watching different shows with my 3 year old son.

He just loves the Wizard of Oz… and seeing Dorothy, the BAD witch, the good witch, the tin man, the scarecrow, the lion and the munchkins.

It’s an amazing film and I’ll talk about the messages in it on another day.

But back to Bob (again) – gee I get sidetracked don’t I

Anyway, I watched a bit of Bob the Builder over the holidays and also paid a visit to the Powerhouse Museum in Darling Harbour where they
had a special Bob the Builder house with bricks, push carts, houses and the works.

Anyway, as a result I developed a real respect for the guy.

Why? Because he brings such a positive message to children.

Think about it – when someone says: can we fix this problem?

… what does Bob shout?

That’s right – he shouts…

YES WE CAN!

He doesn’t shout maybe. He doesn’t say “gee, I dunno.” He doesn’t say “let me think about it” – he says…

YES WE CAN!

There’s a lot we as business owners can learn from Bob.

So think about the problems you are having right now.

They might be people problems… they might be the problems of finding enough time… and they might be money problems.

And today, start to think like Bob and just shout – YES I CAN fix this problem before doing anything else.

Then go ahead and find a way to do it.

You may need help. You may need more information.

But the key to solving problems is to follow in Bob the Builders footsteps and make the decision that you will fix it before you know all of the details.

That’s about it for now.