Did you know a pound of potato chips costs 200x more than a pound of raw potatoes.

So are you being ripped off? Are we all being ripped off?

I don’t think so.

You see, even thought I know this fact I would still willingly pay the same amount for those chips, when I eat them which – is very rarely, unless it’s a social occassion where I can overdo it and be left with a “carb hangover.”

(I am more of a chocolate person. My wife, however loves potato chips and Twisties. But that’s another story

So why do we pay more than we need to?

The same reason we get take-away on a Friday night.

Or use a travel agent instead of organising our holiday online.

CONVENIENCE

So today, take a moment to think about how you can raise your prices by offering your customers more convenience.

For instance…

If you are a mechanic, could you offer a loaner car so the person who gets their car fixed doesn’t have to catch cabs for the day.

If you are a butcher, could you slice the food for your clients and even add the flour and dressing onto them?

What about if you are in business to business?

An accountant could offer a file which allows his clients to better manage his invoices. He could extend his service and offer to manage the books for his/her client as well.

An optometrist could offer to come to the clients place of work to do all the testing, etc. at a premium fee.

A florist could offer to remember all the special people in your life and automatically send out flowers to them on the special day.

I think you get my point.

If you can make life easier for people – so they don’t have to bake the potato chips themselves, then they will pay more for what you have to offer.

Makes sense, doesn’t it?

Want to know other ways to differentiate your business and crush your competition?

Then head on over to http://www.copywritingthatsells.com.au/cashflow to find out how to turn this idea from a concept into an ACTION.

After all, nothing happens until something moves.