Here’s something to think about if you have a website. People go to it for one of three reasons:
To learn something
To buy something
To be entertained
And that’s about it.
So take a moment to print out this email now and then open up your web site as you go through the rest of the content.
And as you are loking at your web site, ask yourself:
Does my web site teach anything?
If not, why not add a blog and give away information. Or get a team of people who can work with you to provide
information your target market wants.
If you’re a mechanic, teach people about how to do an oil change, how to choose a mechanic, 7 things you need to do
to keep your car in order, etc.
If you’re a doctor, have tips for keeping your immune system in check.
YOu get the picture.
Throw some teleseminars up there. Or some videos.
Whatever.
To buy something.
If you check out my blog at http://www.scottbywater.com you’ll notice I’m NOT doing this.
Yes, just like every other “expert” on the planet, I’m not perfect. And I don’t always do what I should.
But I’ve got that as my number one priority. Heck, if you’re providing great content, you’ve got to sell something too.
Keep an eye on that site over the next couple of weeks and you’ll notice the change 
To be entertained.
If you can make people laugh or give them some interesting facts, then they will come back for more.
Now I don’t do that on my web site, but if you go to my twitter account at http://www.twitter.com/scottbywater you’ll
notice that every fourth post or so in recent times is an interesting fact, like:
Did you know in Japan, mobile phone companies text users earthquake warnings – free of charge?
or…
Did you know the first VCR, in 1956, was the size of a piano?
I also give a bundle of copywriting headline templates and tips as well, all designed to get readers coming back for more.
Anyway, take a close look at your web site right now and ask yourself:
How can I better entertain my readers. How can I better educate my readers. And if you want to know how to sell your
readers better, you really should check out http://www.copywritingthatsells.com.au/cashflow
