I had some friends over yesterday, my good mate Peter and his girlfriend Kaylene, and they were asking me how I came up with ideas every day to write emails about.

And I thought I would share with you what I shared with them over some Japanese take-away which has just opened up the road from where I live.

It all boils down to something called the Reticular Activating System or RAS.

The RAS is a part of the brain which plays a critical part in your ability to achieve your dreams.

Imagine this…

You are walking at your local mall. There is noise everywhere and plenty of visual cues fighting for your attention.

How much of it can you take in?

Not much, right?

But then you walk past a bookshop and see a book which hits you in the face because it addresses one of your number one challenges at the present time.

Whether that be to do with business, parenting, relationships, whatever…

It grabs your attention over everything else.

Another example is that as you are walking down the mall, someone shouts out your name.

And instantly they have your attention.

So knowing that your RAS will make things stand out for you and bring things to your attention which are important, how can you use this to your benefit?

Well, one of the ways I do it is by saying to myself:

“I will write an email every week day”

And guess what happens…

Ideas fly at me all the time.

More ideas than I can handle.

Virtually automatically.

This didn’t happen before.

But it does now.

And the best part is, you can use this little “RAS trick” for whatever you want to use it for.

For instance, if you want to create something in your business…

take the time to visualise and imagine it every single day.

And then once your RAS knows you want that certain thing, it will help you bring your attention to it when opportunities pop up.

So you decide you want to double your business while working less…

… and then you get this email from someone about

a webinar that is coming up like the one you can join me on tomorrow at 8pm…

http://mikecapuzzi.com/webinars/bywater/

Or you see an ad in the newspaper. Or you hear a friend talking about something…

and a lightbulb goes off in your head which says:

“I’ve gotta check that out”

… that’s your intuition speaking via your RAS saying this is how you can achieve that goal.

Anyway, let me give you an RAS test right now.

Tomorrow night at 8pm I’m going to be interviewing the leading expert on the planet on how to use specific techniques to dramatically change the results of your ads… sales letters… web sites… faxes… brochures… and virtually every piece of marketing you do, simply by making a few cosmetic changes and without changing a single word of your copy.

The best part is… they can all be implemented quickly, easily and without much thought right after you finish the webinar.

Now some people are going to read that and they’re going to say to themselves “so what?”

But if you are reading this now and your RAS is saying…

“This could add thousands of dollars to my bottom line”

… then you really should do everything you can to join me at 8pm tomorrow night AEST.

Register now at: http://mikecapuzzi.com/webinars/bywater/

… and jump on the call early to make sure you don’t miss out.