Woody Allen has a widely quoted saying that states: 80% of success is just showing up.

That sounds a bit far fetched, don’t you think? So was Woody Allen just being eccentric when he made this statement? Or is there more to it?

Well, let’s dig a little deeper and find out.

In my mind, “”showing up”" means getting off the starting blocks.

For instance, it can be pretty damn hard to get my sorry butt out of bed in the morning. But once I have taken that step, all I need to do is follow the steps to getting out the door…

Have 2 glasses of water… Take my vitamins & fish oil…change my little man’s nappy and give him a bottle (if he is awake)… get my meals ready… etc.

That’s the easy step. The hard part is getting started. After that, everything flows like a chain reaction.

Advertising is no different.

The hardest part of setting up my online lead generation campaign was writing the copy and getting the web site up and running. Now all I do is sit back and the leads roll in.

The hardest part about writing this email was writing the first sentence. Since then, everything has just flowed (note: that’s the secret to overcoming writers block).

The hardest part of writing my daily sales copy is opening up Microsoft Word and starting. Seems pretty easy, doesn’t it?

But if you consider all the research, thinking and words I have to write after I open it up, it may just be easier to click on my outlook icon, fiddle away with twitter or facebook and avoid getting anything done.

My point is it’s really quite easy to do anything once you get the momentum flowing and once you have started.

But when it comes to getting new customers, most people don’t know where to get started. And that’s why I
created – More Customers Made Easy – so that all you needed to do to…

Create joint ventures was open up lesson #2 and follow the steps

Set up an online lead generation system was open up lesson # 5 and follow the steps

Get a fax marketing campaign up and running, was open up lesson # 8 and model my examples… contact the appropriate company and send an email.

Save up to 65% off your advertising was open up lesson #9 and modify the template letter I’ve put together
for you.

Get a flood of referrals was open up lesson #10 and follow my step-by-step recommendation and examples

Remember, 80% of success is just showing up. Show up now by ordering -and then show up immediately again by following the steps in lesson #1 to use classified & small lead generation ads to get a flood of new customers for your business. As early as this week!

All for now,

Scott Bywater

P.S. Having trouble getting your sales letters off the starting blocks? You might also want to check out this