Posted by Scott Bywater in general Mar 17th, 2010

Last night, I woke up with a dream that someone had broken into my office and stolen my computer.

It felt awful.

Not that it was a massive deal, as I back up regularly, but it would be a massive inconvenience nevertheless.

Anyway, when I woke up I stumbled over to the bathroom, sat on the toilet and started reading a bit of Dan Kennedy’s biography, My Unfinished Business, which is a fantastic read.

He was writing about the time he went bankrupt. And although he would never recommend it. Although it caused him
and those around him a great deal of pain… it did give him one thing:

A sense of fearlessness.

Why? Because he realised he could recreate it over and over again.

I know of a guy who went through a divorce and gave his wife everything.

Within a year or two he was wealthy again.

But I don’t believe we need to go through bankruptcy or a divorce to get that sense of fearlessness.

I believe instead we need to invest in probably the most important asset we have: our education.

Not conventional education.

But education which fills up our bank account.

In fact, there are really two things which I would consider to be the most important assets which can give us true security.

One: Knowing we can create income at will through understanding the art of how to write ads which make the phone
ring (such as what you’ll learn in http://www.copywritingthatsells.com.au/cashflow)

Two: Building a solid customer database (you learn how to start the process in the first lesson of
http://www.morecustomersmadeeasy.com )

After all, if you lost everything tomorrow but had a database of clients that liked and trusted you… you could continue to nurture them and the income would keep rolling in.

And if you knew how to write a killer ad or sales letter, you can send it out and create funds at will.

The security is not in the fixtures, the fittings, the computers, the filing cabinets, etc. in your business.

It doesn’t even rely on your bank balance when it all boils down to it.

That can all disappear tomorrow.

But nobody can take your knowledge and the relationships you have developed from you.

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