My Skype speaker stopped working a week or two ago and I haven’t had a chance to rectify the situation.

So yesterday I went into an electronics store to get it fixed.

And while I was there I thought “I’ll also check out some kettles.”

Why?

Because when my wife and I were married we received as a gift (from our wedding registry) a kettle which makes so much noise
I swear one day the neighbours are going to put in a complaint.

Anyway, as I was looking at these kettles, I saw this sticker on one of the Breville kettles and it said “Shhh… noise reduction
technology.”

Here’s how I made my buying decision -

Noise reduction technology – tick!
A well known brand – tick!

I’m in. I’m sold.

And now that kettle is sitting in our kitchen.

So what’s your point Bywater – why the heck do I want to know about how you bought a damn kettle.

It’s really quite simple.

Breville obviously did some research.

And the no doubt found that I am not the only person with this problem.

Perhaps they found there were a number of people who were seriously annoyed about these damn noisy kettles.

So they put that on their packaging.

And they are probably making more sales as a result.

How about you – have you done your research? Have you asked your customers the right questions? Are you targeting your
marketing based on the needs of your customers?

If not – why not?

It’s really quite simple. Just start asking your customers today about their main frustrations with products or services like yours… the main benefits they are after… etc.

Listen to their answers… find out what they want… and then master the skills in http://www.copywritingthatsells.com.au/cashflow to communicate how your product or service can deliver on their needs.