http://www.scottbywater.com/general/the-problem-with-swiping-sales-copy/ Direct Response Copywriter Tue, 7 Feb 2012 22:15:56 +1000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.scottbywater.com/general/the-problem-with-swiping-sales-copy/comment-page-1/#comment-2990 Justin McClelland Wed, 02 Dec 2009 09:18:04 +0000 http://www.scottbywater.com/?p=361#comment-2990 Great post. And ad that speaks directly to the prospective customer and addresses their needs are far superior to any generic and mundane ad. Creativity prevails. Great post. And ad that speaks directly to the prospective customer and addresses their needs are far superior to any generic and mundane ad. Creativity prevails.

]]>