When trying to sell stuff, virtually every copywriter knows the quick, easy solution is what sells.
And the reality is good copy is the quickest, easiest way to grow your business when applied correctly.
But like anything else in life, when you try to shortcut the process, you end up with problems.
For instance, I thought I could get away without flossing or seeing the dentist for years.
Now my mouth is half teeth, half fillings.
Everyone thinks they can solve their health problems by popping a pill. And now we have millions of people on sleeping pills, antidepressants, etc. rather than…reducing their stress levels seeking counselling getting more exercise taking the time to cook healthy foods getting more sunshine … you get the picture.
The bottom line is while shortcuts might provide us with a band-aid solution, they are very rarely going to get us what we truly want and need.
And it’s the same with business, isn’t it?
Most people struggle their entire business life because they are always looking for the next hit… the next sale… etc. instead of setting up systems so the sales happen magnetically.
They won’t invest the time or dollars to write good ads to make the phone ring.
They won’t invest the time to educate their minds as to what it really takes to get customers coming to them instead of always chasing… chasing… chasing.
They don’t invest the time setting up qualification systems so they don’t waste hours of time on the phone with customers who were very unlikely to purchase in the first place.
They won’t send out monthly newsletters to build relationships with their customer base.
… I think you get the point.
And the truth is, we all try to shortcut the process to success sometimes.
There are valid shortcuts, such as creating a great ad which makes people ring you. Or joint ventures. Or stimulating
referrals.
Pushing for customers rather than magnetising customers.
Getting results for today and tomorrow rather than developing systems which generate results for a lifetime.
And the reality is in the end the shortcut usually ends up being a long cut.
My name is Scott Bywater and if you own a business or would like to own a business, I’m here to help YOU get all the new customers you need. I’ve already helped thousands of business owners do the same through Cashflow Advertising, More Customers Made Easy and my other teleseminar and coaching sessions.