I had a mate up on the weekend who’s an international trainer on emotional intelligence… customer service… management skills… etc.

Over the last few years he’s done extremely well. Travelled the world. Pulled in a six figure income. Been put up in 5 star hotels. And basically lived THE life.

But just a few years ago things were very different.

He was in a rut and couldn’t quite reach the breakthrough he was looking for.

That’s when I said to him: “”Pete, you’ve just got to pick up the phone… send letters… and get out there. If you knock on enough doors, you’re eventually going to get these big companies to take you on.”"

At the time, I predicted the first few months would be tough. But within 6-12 months, things would really take off for him.

Turns out that prediction was right. He’s done incredibly well and never looked back.

That reminds me of a quote I saw recently by the football player, Jerry Rice:

“”Today I will do what others won’t, so tomorrow I can accomplish what others can’t.”"

Notice Jerry didn’t say “”so today I can accomplish what others can’t?”"

You’ve got to allow for that lag period. Most people can’t. Most people throw in the towel before the results have a chance to take effect. And that can kill a business.

In the book “”The road less travelled”" by M. Scott Peck which I skimmed through about a decade ago, while I didn’t agree with all his thoughts, I think his concept of delayed gratification makes a lot of sense.

Don’t think everything has to happen today. Make the phone calls today. Send out the letters today. Make a blog post today. Write an article today. Set up a squeeze page today.

And know that for every action there is an equal and opposite reaction.

Obviously, if you’re using the right strategies, such as those you can check here the lag period will probably be much shorter.

But there is still a lag period… whether it be a few days or several months.

What seeds are you sowing today? Are they the sort of seeds which will leave you struggling to cope year in and year out? Or are they the kind of seeds which will help you get the sort of results you’ll find at this web site or over here

Worth thinking about, isn’t it?

All for now,

Scott Bywater