Years ago I read a book called The Road Less Travelled by M. ScottPeck.

Or rather, I read a part of that book, perhaps not all of it.

Anyway, I can remember him discussing the importance of delayed gratification.

And the reason many people cannot grow is because we want instant pleasure and will not delay our gratification for long enough to get true growth and real results.

Let’s take a look at how this plays out in business.

If I had a dollar for everyone who I recommended to create a database and communicate with them on a regular basis, I would be quite a wealthy man.

How many have done it – my guess is less than 1%.

Why?

Because you don’t always get instant results.

You need to advertise a special report to get people to call.

You need to create newsletters and content to educate your potential clients.

You need to invest the time to build relationships.

Most business owners want the instant hit. So they’ll jump around from strategy to strategy… placing a slapped up ad in the paper… send out some flyers… whack a google adwords campaign up without doing the behind the scenes work to make sure they are doing it right.

Because education takes time to digest and it doesn’t happen instantly.

Databases take time to build and may pay off 1 month… 2 month.. 6 months down the track.

Who has time for that? Let’s just go for the kill now.

I was like a GIANT TODDLER who had to get everything now.

An old friend of mine used to ask questions like: How can I be a millionaire by this time next Friday.

And guess what? He’s still broke.

Why?

Because he wouldn’t delay his gratification and implement the growth he  needed to achieve real results.

Don’t be like that.

Do the groundwork to get the results.

Well, guess what?

That report has now been viewed by thousands and thousands of people… helped me  build a database with in excess of 6,500 people… and generate tens of thousands of dollars.

But it didn’t make me mone.y right away.

I sacrificed the mone.y I could have made now for bigger profits in the future.

Are you prepared to do the same?

If you answered yes, here’s a few places you can start…

Master the art of getting more traffic to your web site by clicking here

Get a swipe file of ads which can help you build your database in the first lesson of http://www.morecustomersmadeeasy.com

Learn the most important skill in business – how to write sales copy – by heading on over to http://www.copywritingthatsells.com.au/cashflow

Anyway, hope you enjoyed today’s little rant.