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Dozens of “outside the box” advertising ideas for small business

If you want to know the best way to advertise a small business, then you’ll love these tips, tricks and ideas from this leading advertising consultant

Posted by Scott Bywater in general Jul 18th, 2011 | No Comments »

This is a really fascinating story about turning lemon into lemonade…
It all started with Oprah’s court case Oprah was having with the cattle market. She had to drag her business all the way to Amarillo, Texas, where the case was being heard, for almost a year.
A big inconvenience, right?
Many would invest this inconvenience and time [...]

Posted by Scott Bywater in general Mar 4th, 2011 | No Comments »

A couple of days ago I wrote an email about phone directory responses dropping and Google responses going through the roof.
Over 139 people have completed the survey – and you can check out the results here…
As you can see, 57.6% of people said: Google Adwords.
Now I am suspecting that in reality they probably meant Google [...]

Posted by Scott Bywater in general Jan 7th, 2011 | No Comments »

Over the past few months our cricketers have taken an absolute battering at the hands of the English Cricket team.
The batsmen aren’t performing and nor are the bowlers.
Why?
Here’s what I think:
I believe every action has an equal and opposite reaction.
So let’s look at what’s happened with Australian cricket over the past few years. We’ve lost
Adam [...]

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