Social media is all the rage at the moment.
Twitter… Facebook… Youtube… everybody’s =
talking
about it.
And there’s a lot of myths and lies out there. =
Personally,
I don’t know many people who are profiting from it. =
And I think there is a lot of "shovel =
selling"
happening (i.e.
the people who made all the money in the gold rush =
were
the people selling the shovels).
For example, with twitter everyone is following =
everyone
out of courtesy, not because they are interested in =
what
they have to sell.
And I’ve seen dozens of "how to make a profit =
via
twitter"
notes buzzing around.
My advice is just dig in and get stuck into it. =
I caught up with a friend the other night. And he didn’t
want to get involved in it until he understood it 100%.
Fair enough.
I have a different approach: dive right in. Otherwise known
as ready… fire… aim.
Just go to facebook and set up an account… set =
one up on
twitter as well… and do the same on youtube.
But the question remains: does it work?
Personally, I cannot claim to have made a lot of money
out of social networking sites.
I know for a fact I have made some. I have used it to get
more subscribers to my web site.
I also know it can be great for increasing your =
rankings on
search engines. I recently did an interview with search engine =
marketing expert, Niro Thambipillay for my =
http://www.morecustomersmadeeasy.=
com
members and he
explained the fact if you linked to your site from =
some of
the major social networking sites, it actually improved your
rankings in the search engines.
I thought that was interesting.
So one way you could use it is by having a blog. And then
writing comments on facebook which link directly to that
blog to automatically drive your search engine rankings up
and drive people to your site.
I have also read an interesting book about social =
networking
by Jeff Jarvis. It’s called "What would google do" and is =
an
interesting read which talks about how big companies are =
using
social media to manage relationships and turn =
profits.
The reality is I think the key to social networking is building
relationships.
And there will be spammers… get rich quick =
scammers… and
a range
of different people trying to take advantage of this =
medium.
After all, it doesn’t cost anything. =
I came across an interesting report on the =
subject
today from
a guy all the gurus are saying knows what he’s talking =
about.
If nothing else, it’s an interesting read about how =
to
monetise
social media without pissing people off. =
You can check
it out by clicking here
The guy claims to have devoted his life to learning about
social media. He also claims you can get $1 per month per
follower you get via social media.
It’s worth a read. After all, social media is only likely to get
bigger and bigger in the months ahead.
All for now,
Scott Bywater
Copywriting That Sells
Suite 21, Seabridge House
377 Kent Street
Sydney, NSW, 2000
1300 88 21 91
http://www.morecustomersmadeeasy.com
http://www.copywritingthatsells.com.au
http://www.copywritingthatsells.com.au/cashflow
=
http://www.copywritingthatsells.com.au/quote
http://www.facebook.com/scottbywater =
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here to follow me on twitter
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