Posted by Scott Bywater in general Mar 23rd, 2009

“My rags to riches story

The subject line at the top of this letter is
actually a lie. I’m not yet rich. I’m no Donald
Trump or Warren Buffet. I don’t drive around
in a Porsche and walk into restaurants and order
whatever I want without looking at the menu.

But I’m a damn sight better off than I was a
few years ago.

Let me start at the beginning.

I was working on a wage of about $35,000 a year…
then I applied to be the telemarketing manager of
a recruitment call centre that paid me more than
double my previous income.

It seemed like a fortune at the time.

In fact, I remember the first few weeks I worked
at that job… I felt like a charlatan. Amazing
how things change – as today I would NEVER work
for that amount of money.

But then something changed. I went to a seminar
and they talked about taking over a business for
free… building it up and selling it. So I looked
through the papers, found an opportunity, quit my
job and jumped in head first.

What happened? My business partner and I had very
little money… no skill in the area (it was a
hairdressing salon)… and had never been in
business.

To cut a long story short, despite our best efforts,
the business folded within 6 months and I found myself
broke and on the bottom of the world.

I’d already borrowed money from my mother… so I
couldn’t turn that way… and I didn’t know where else
to go.

I found a guy in Paddington who let me rent an
apartment with low rent in the first week… but
half-way through that week I couldn’t afford to eat…
and I am serious.

I literally did a sales presentation on marketing to
the local Indian restaurant (who was never going to
buy) and invited myself to a meal afterwards.

Anyway, I was desperate and penniless, so I placed
a classified ad in the newspaper on credit (cost: $18)
and I hung out my shingle. Managed to borrow some money
off a friend to pay the rent for the week… and when
the ad went in, the phones rang… and slowly but surely
I got clients.

It was tough – probably the toughest experience
of my life.

But a few months later I met my wife and fell madly
in love – she said I looked like a guy who was on drugs
because my eyes were so sunken in – but she was
wonderful enough to love me anyway despite my terrible
dress sense… and the ordinary state of my life.

Thankfully, she also cooked for me… which was great,
because I was still living on the smell of an oily rag.

I was living hand to mouth… week to week… cold
calling & hustling in order to get by. And that’s
when I decided I needed to get something stable.

I found a client who would pay me a reasonable amount
of money for three days a week of work – M & M Pest
Control – and I transformed his business over a period
of several months as you can see the results by clicking here

Anyway, that lifted my confidence and gave me a spring
in my step. I worked with various clients, some of
which you can hear by clicking here

before eventually seeing a job opportunity for Readers
Digest. My wife had a strong gut reaction to this and
told me I must apply for that position.

If you want to know what the copywriting manager at
Readers Digest thought of my skill level, simply
click here and scroll to the top of the page.

Anyway, for a number of reasons, I didn’t ever work
for Readers Digest, but all this gave me the
confidence to move forward.

I started focusing on copywriting and work just
swarmed in. More money than I’d ever earned in my
life. Then I built my database… got some larger
clients on board and the rest is history.

Today I earn a great income… never make cold
calls… work in my shorts in an office near my
home… don’t have to slosh through rush hour
traffic… and all the work comes to me as a
result of the turn-key systems I have developed
over the years.

And you can learn how to do the same by simply

clicking here

All for now,
Scott Bywater

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