My wife’s been getting into watching a lot of cooking shows of late. And I’m certainly the last one to complain.

Last night she added a few other elements to a fish and baked vege dinner including roasted garlic, roasted onion and lemons.

Funny, how those little extra make such an amazing difference to the taste.

Anyway, last night we were sitting in front of one of Jamie Oliver’s shows… watching him meet monks in Italy… get his cooking critiqued by some upper class Italian residents… and much, much more.

And I got to thinking…

What makes Jamie Oliver so successful?

And this is the conclusion I came to -

There are plenty of great chefs out there. There are plenty of ambitious chefs out there. And while there’s no doubting that Jamie Oliver is an awesome chef, I think there’s more behind his success.

And it all boils down to one word: infotainment.

I remember hearing Anthony Robbins speak about this years ago when I promoted one of his seminars before he visited Sydney.

The world today doesn’t just want to be educated. They also want to be entertained. And that’s where the word “”infotainment”" comes from.

And while I believe the world of selling in business today has moved away from…

SELL
SELL
SELL

and towards…

EDUCATE
EDUCATE
EDUCATE

… I believe there’s an even deeper level.

ENTERTAIN & EDUCATE
ENTERTAIN & EDUCATE
ENTERTAIN & EDUCATE

So how does one do this exactly? Well, let’s look at Jamie Oliver as an example. He doesn’t just sit in his kitchen, cook and show you his recipes.

He visits local Italian villages. He spends time with Monks.

He goes into schools and works with parents to turn around the methods of nutrition. He puts his life on the line to teach ‘down & out’ kids how to open up their own restaurants.

And he’s personal and real. He shares things about himself, his family and what’s going on for him. No, he doesn’t put across a corporate, professional, “”how do you do”" image.

It’s just him going down to the local butcher, inviting his mates over for dinner and being real.

And that’s where so many businesses miss the point. They believe it’s all about being serious and professional.

And the reality is business should be about having FUN.

I’m laughing as I write this, because the saying “”You teach what you most need to learn”" certainly rings true here. I am guilty of mentally whipping myself into action more than most and having one part of my personality (the master part) treat the other part like a slave.

More about that in another email.

But the reality is we need to find ways to have fun…entertain our customers… be real… be authentic…and just be ourselves.

It has certainly worked for Jamie Oliver. Perhaps it can work for you and I too

See ya,

Scott Bywater
Copywriting That SELLS

1300 88 21 91