Did you know there’s a guy called Bryan Berg from
the USA who constructed a free-standing house of
cards that measured 7.86m tall?

It’s true.

It was completed on 15th October, 2007 as part of
the State Fair of Texas, in Dallas, Texas, USA.

What an achievement. Not only did he do something
which most people would have considered impossible…
but he landed himself in the Guinness Book of World
Records too.

But a word of warning. I wouldn’t be following his
example and applying it to your business.

Far too many people do that.

They build businesses which… just like a pack of
cards… will fall down right around them with the
slightest hint of a breeze.

How do they do this?

They rely on one or a handful of customers for the
vast majority of their business. That customer leaves
and their house falls down.

They rely on one method of generating leads. A telephone directory they have used for years. Google Adwords. Telemarketing. Truth is, it doesn’t matter what it
is… it can all come crumbling down around you if
you’re faced with a change in telemarketing laws, a
google slap, or a change in market conditions making
one mode of advertising less efficient. One gust of wind
and their house falls down.

They get lazy in the good times. They generate leads
and don’t have a proper multi-step follow up sequence,
so tens… even hundreds of thousands of dollars slip
through their fingers every year.

They don’t train the people who answer their incoming
calls to close the sale over the phone. More money goes
missing.

They don’t follow up their existing customers, who end
up going elsewhere. The truth is most customers leave
because they don’t feel cared about, not because of a bad
product or service. More money down the drain.

They don’t test and measure their advertising, which
means their ads may be doing just 20%, 30% or 50% of their
true potential.

It’s starting to add up isn’t it?

And that’s why you should look at the recession that’s
staring us in the face as a GOOD THING. That’s right.
Because it forces you to tidy up your game… look at your
weaknesses… plug up the leaks so and catch the hidden
profits which have been sliding past your nose for years.

If you’re truly serious about changing the way you look
at today’s economy and making more money in the recession
than you did in the boom, there’s two things you’ll want
to do:

1.Make the decision to test, measure and fix any
advertising you are doing now by checking out

this web site

2.Make the decision to have not just one… not two… but

at least six different methods of getting new customers for

your business. Everything you need to know can be found here

And while you’re at it, print this quote out from Walt
Disney and stick it on your wall:

“You may not realize it when it happens, but a kick in
the teeth may be the best thing in the world for you”

All for now,

Scott Bywater