I studied marketing for years before I ever really did anything.

I was 17 when I first went into sales (and started out being terrible)… I went to my first  marketing seminar by Jay Abraham that same year… and yet it was 24 before I actually did anything in business.

That’s a lot of wasted years.

Of course, I always told myself that I knew how to create wealth despite the fact that when  it really came down to it and I started my first business… I didn’t.

And that’s why whenever I pick up a book now, I do so with this thought in my mind: what can I do to action this asap and really internalise the learning.

The other day I was thinking of all the breakthroughs in my business.

For instance, I made a breakthrough when I started my web site in it’s current format… because I got the knowledge of how to do so from my friend, John Bertone.

I made another breakthrough when I learnt how to write emails in the correct format and studied the experts.

I made another breakthrough when I learnt how to write copy.

I made another breakthrough when I discovered that all breakthrough companies “up the ante” – I learnt this from Keith McFarland.

One thing all of these breakthroughs have in common is they all came from knowledge. That’s why  whenever I get the chance I pick up a book and start reading it.

Or listen to a CD or MP3 player.

… the key is to take the time to learn.

But don’t stop there because you won’t truly internalise your learnings until you take action.

And the world does not pay you for what you know - IT PAYS YOU FOR WHAT YOU DO.

So do whatever you can to get the knowledge. You might like to start with getting the knowledge you  need to get more customers at http://www.morecustomersmadeeasy.com

But don’t stop there. Make sure you take action as well, because otherwise you’ll never really understand the information, nor will you earn any money from it.