esterday I received an email from Robyn from Magic Music FM in NZ which read…

I find most of your information helpful.We own and operate a Radio station in NZ.

And I figured a number of you would be interested in terms of this subject, so  I thought I would take a moment to cover it now.

Firstly, it doesn’t matter if you are writing for the radio, television or whatever, the key advertising principles outlined in  http://www.copywritingthatsells.com.au/cashflow are exactly the same.

You need a catchy headline which grabs their attention.

You need a great second line to lead in from the headline.

You need a great offer.

etc. etc.

Nothing changes in terms of that because you are still communicating with people.

The only thing which changes is your headline is your opening sentence. And  because you are normally limited in terms of air time you need to be very concise.

The general rule is you can fit in 3 words per second. So if it’s a 30 second ad you can fit in 90 words… if it’s a 60 second ad, then you’ve got 180 words…
a 15 second ad, you’ve got 45 words… and so on.

And you should repeat the phone number 3 times to ensure people have time to  write it down and remember it.

Here’s a few opening lines you could play around with…

Attention homeowners…

Here’s how you can cut your cleaning time by 50%…

Here’s 4 reasons to call John’s Car Detailing before the 23rd of August and say “I’m a dirty wowee hoowee monkey”

Here’s why 30% of kids will get bullied in primary school… and you’ll find over 100 more great headlines which can be used as opening
lines when you get http://www.copywritingthatsells.com.au/cashflow

The bottom line is you need to start with an opening which stops people dead in their tracks and makes them want to listen to the end.

Same principles as any other advertising medium – but with a small twist

All for now,

Scott Bywater

P.S. Been thinking of getting my Cashflow Advertising Manual, but not quite sure?
Just listen to what Cameron Strachan from www.cameronsgolfblog.com has to say…

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Hello Scott,

I’ve been reading your stuff for some time now and have become a fan. I purchased
your Cashflow Advertising product earlier this year and it’s the best that I’ve
read. I’ve done a lot of courses in the past but haven’t found anything that teaches
a newbie to attract new clients and build a profitable business as effectively and
concisely as this product. Every small business owner should purchase this if they
are serious about building a better biz. It will teach you more about advertising
and marketing than any university degree! You’ll also leave your competitors for
dead. It’s that good.

Cameron Strachan
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