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Hi Scott,

Thanks for the great email.

It feels funny thanking you for marketing to me, but here I am. Thanks a million.

Mike.
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Now I don’t tell you this to brag, I tell you this to get a point across.

Most people are scared of keeping in touch with their clients on a regular basis thinking they are going to annoy them or scare them off or whatever.

And while that may be true if you are contacting them every day with information purely trying to sell them.

But if you take the time to give something back to your customers…

Entertain them

Educate them

And offer real value

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Get your questions answered about how to get more customers at 1pm this afternoon. Just go to
http://www.askscottbywater.com
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… then you’ll also have permission to sell without everyone deserting you.

I know this from experience.

I was so scared before I first started writing regular emails last year.

But when I did it all I seemed to get was positive feedback.

Sure, I got the occassional person who was upset with me. Or said once a week is ok, but once a day is far too much.

Or the occassional “Stop” or “P*** O**” and far nastier language than that.

But they are a rarity. And unsubscription rates were low while sales went up.

So my experience is that if you treat your prospects and customers with respect.

If you respect their time.

If you understand that they want value from every communication.

You can build deep relationships and have your customers thank you for marketing to them.

In today’s day and age it isn’t about hard sell…hard sell… hard sell.

It’s about education… education… education.

Because if you can educate your clients as to your value then they will buy from you.

http://www.askscottbywater.com

Look forward to seeing you there