Posted by Scott Bywater in general Jun 30th, 2010

Interesting article in today’s Daily Telegraph saying that one in four adults purchased a ticket in last night’s $50 million OzLotto Draw.

And there’s something we can all learn from this:

Run more competitions in your business. Obviously, you cannot afford to give away $50 million in prizes…

But you could give out company lottery tickets to your staff who do good things and then spin the wheel once a month to win prizes (I implemented this in one of the first companies I worked in and it worked like a charm)

Or give tickets to people who refer business to you and have a draw once a month.

Or give shoppers who spend more than a certain amount with you a ticket to go in the draw for a prize.

I think you get my point.

Even the guys running the online product launches are doing it these days by offering prizes for their affiliates.

Anyway, I thought I would try this out and see how it worked.

So anyone who subscribes to…

http://www.morecustomersmadeeasy.com

… between now and 5pm on Friday will go in the draw to win a complimentary copy of http://www.copywritingthatsells.com.au/cashflow
valued at $287.

At the beginning of next week, I’ll throw all of the names into a hat and pick out a winner.

So if you’ve been sitting on the fence about http://www.morecustomersmadeeasy.com

… there’s no better time to get your hands on it than now.

That’s it for today ;-)

Scott Bywater

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