I was reading an article about Phil Hughes on the weekend…the new Australian batsman who scored two centuries in his second test match.

And they were talking about his strengths and weaknesses. It was noted in the article that eventually his opposition would uncover the weaknesses in his game and that would hold him back.

Maybe. Maybe not.

Apparently that’s what happened with Viv Richards, the West Indian great. The opposition worked out he wasn’t the greatest player on the leg side, so they bowled to his leg-side.

But within a few years of being tested on his weaknesses, he became one of the greatest leg-side players in the game.

And it’s the same with business, isn’t it?

You might be very good at what you do… whether it’s a mechanic, an accountant, a real estate agent, a masseur, a chiropractor, a newsagency owner… or whatever.

But right now people are cutting back and your business might have taken a bit of a dip.

In short, you’re being tested by these tough times. Your weaknesses have been targeted. And the biggest weakness for most businesses is working out how to get more customers.

You’re probably saying to yourself: “”But I’m no good at getting joint ventures. I’m no good at writing ads. I’m no good at writing sales letters to generate leads. I don’t know the first thing about using the internet to increase my prof-its.”"

Well, the good news is you can quickly turn your weaknesses into strengths by getting your hands on this  - I go into illustrious detail on over a dozen different strategies you can use to get new customers, including step-by-step strategies, templates and real examples from my private files.

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All the best,

Scott Bywater