If you were the owner of a twelve-cylinder Jaguar Sports car, would you be annoyed if only six cylinders were firing?

After all, you would have paid for all of that power and have it at your disposal, but despite all of this…

You would only be getting half of your potential performance.

And that would be enough to get your blood boiling, right?

But most business owners are doing the same thing with their marketing.

If you’re like most people, you have enough power to get from A to B…

But if you simply cleaned out all of the clog and applied some lube, you could have two or three times the power and be able to achieve your outcomes far more efficiently and
economically.

So today let’s talk about how you can clean out your marketing clog in a few different ways…

Step #1: Analyse your current advertising: Is it performing at its best? Are you measuring it? Have you tested 12 different headlines? Have you tested different opening sentences? Have you tested different offers?

Are you getting just a mere smidgeon of the response you could be getting?

If you answered no to any of the questions above, you should check out http://www.copywritingthatsells.com.au/quote

Step #2: How are you handling your customers after the sale? There’s a saying that it’s five times easier to sell something else to an existing customer than it is to get a new customer.

So are you making additional offers to your customers after the sale? Do you have a system in place to nurture your existing customers? A referral program?

Step #3: How do you follow up someone once they become a lead? Do you make one phone call and forget about them? Or do you have a detailed follow up sequence so they never forget who you are and which does not rely on any salesperson?

Step #4: How is your web site running? Are you maximising the conversions on the home page? Are you following up leads? Are you generating the maximum amount of traffic to the site at minimum cost? Are you applying all of the strategies at
http://www.scottbywater.com/internetsecrets to get maximum income from minimum effort from your online presence?

The reality is if you are like most business owners, including me, you are constantly being challenged to unclog your marketing engine so it can run more efficiently.

But it’s worth the effort. After all, you would do it if you had a high powered sports car, wouldn’t you?

Well, your marketing is worth far more in terms of lifestyle & income than any car you could ever be.

So make the decision to unclog the gunk from your marketing pipe today.