It starts out very slowly…

And it takes a big run up to gather enough speed to get over the trees in front of it.

But once it is up it soars, right?

You bet.

And it is the same with business.

Which is why the “get rich quick” approach doesn’t work.

Think about it: Most people want their personal wealth aeroplane to move directly up in the air without going down the runway.

But that goes against the laws of nature,  doesn’t it?

I know this all too well from experience.

When I was about 17, I said no to a trip to the snow so I could send out some chain letter offer.

Nobody responded – contrary to what the chain letter had convinced me would happen.

But ever since then I have read hundreds of books and courses, been a salesperson to both consumers and b2b, done speeches to CEO’s & marketing managers of some of Australia’s most well known companies, and mastered the art of direct mail and copywriting.

And this momentum of running up the runway allowed me to eventually get over the trees where bringing in the dollars is a lot easier.

But I consider every new idea like running up the runway.

For instance, I am currently doing a fair bit of article marketing.

Has it paid off massive dividends yet?

No.

But I believe I am just starting down the runway.

If I turn away too early, then I will never soar over the trees.

Same with social networking.

And some new campaigns I am testing to sell products as soon as people sign up to my newsletter.

Of course, sometimes you need to give up on something which isn’t working.

As the song goes…

You’ve got to know when to hold them Know when to fold them Know when to walk away Know when to run

But I think most of us are guilty of giving up on an idea too soon, before the “idea aeroplane” gets a chance to soar over the trees and high into the air.

For instance, I had a client once that ran one advertisement.

It pulled at about break even.

They threw in the campaign.

But they could have tested…

New headline

New offer

Revised copy

Asking for lower media costs

Advertising in different publications

Trying a back end sale to soar over break even You get the picture.

And that’s why you simply must master the art of advertising by getting your hands on
http://www.copywritingthatsells.com.au/cashflow