Posted by Scott Bywater in general Jul 22nd, 2009

I’m reading an interesting book at the moment by Jack Collins. It’s called Good To Great:
Why some companies make the leap and others don’t.

Basically, what this guy and his team of researchers did was studied the companies who
made leaps to sustained greatness over a period of time versus those who didn’t.

And here’s what’s interesting.

The great companies didn’t start out with a big vision… a massive goal… or anything like
that.

They focused on getting the right people first.

Not just ordinary people – great people who could deliver.

And then those people didn’t need motivation.

They were already motivated.

Isn’t that interesting?

Now if you’re a small business, how does this apply?

Well, one thing you should be focusing on is getting the right people to outsource to. For
instance, when would now be a good time to look for a great…

virtual assistant

web site designer

copywriter

accountant

solicitor

… I think you get my drift.

And not only that, but you are the number one person you need to work on. Are you the
right person for your bus? Are you the person who can take your bus to the income levels
you truly desired?

Interesting question, isn’t it?

Obviously, the number one skill you can posess to be the right person for your bus is the
right attitude. After all, that helps you overcome virtually everything.

And the second most important thing you can have is the right education.

And personally, I don’t think there’s any more important information you could have than
knowing how to attract more customers, including all of the strategies you’ll learn at
http://www.morecustomersmadeeasy.com

So take a moment now to assess.

Who do I need to get on my bus? And how can I upskill myself and improve my attitude
to ensure I am the right person to make my business great.

All for now,

Scott Bywater

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