Why did I open up with an email about the dust storms?

For one very good reason: today thousands of people all  over the country are going to be talking about the dust storms.

So as a marketer – knowing what is at the top of everyone’s mind, you can enter that conversation and have a greater chance of getting your ad or sales letter read, your banner ad clicked on or your email opened.

Makes sense, right?

Of course, I’ve got to include some value as well otherwise you are going to get sick and tired of reading my emails
and won’t open them up in the future.

And I will have lost your attention.

Sorry to be so blunt – but in today’s busy world keeping  your customers and subscribers attention is the key to
success.

You don’t do that with hypey sales copy.

You don’t do that by hard selling.

You do that by adding value.

So let me deliver on my promise and add some value by showing you how you can use the dust storms (or any big event) in your marketing.

- Refer to it in your emails.

- Write an ad with a “dust storm” opening. i.e. “Dust Storm Causes Local Retailer To Slash His Prices By 37%”

- Have a “dust storm” sale for your existing customers

For instance, here’s an example of a promotion a financial planner could do – just thinking on the fly…

—
Hi Firstname,

Anything can happen at any time.

Everything from natural disasters… earthquakes… illnesses… accidents…life is just so unpredictable.

And that’s why I’ve always been a big believer in building your nest egg so you can handle everything that happens without getting too stressed out.

So I’d like to encourage you to use these “dust storms” as a motivation to protect yourself from everything unpredictable that may happen in your life  going forward.

And to give you a little help I’d like you to take advantage of the special “dust storm” cheque attached to this letter which gives you one hour access to my services so we can look at setting you up for a prosperous future and
insulating you from potential disasters.

Warmly,

[YOUR NAME GOES HERE]

—

Of course, that little script above can be adapted for any business.

And there are dozens of other ideas for getting more customers at
http://www.morecustomersmadeeasy.com