Subject: DUST STORM …AND YOUR FURNITURE

Good Morning Dust Storm Survivors…

Please be careful when going to clean these surfaces!

They will scratch if not careful.

If you follow our CARE PROGRAMME, your furniture will look great again in minutes!

****CLEANING

When dusting and cleaning use a slightly damp cloth along the length of the grain; -this will pick up the dust and not spread it.

Then dry along the grain.

Clean up spillages, especially alcohol ASAP

Then apply a thin coat of wax or oil we recommend

Feed and Wax or Orange Oil.

*These wonderful products and more, can be purchased from our shop;

Lace and Bark
18 Station st Nundah   PH: 07 3266 1000

For more detailed information on furniture care, or if you would like to take advantage of our professional furniture cleaning and restoration services, please
contact us.

Have a great day.

love your furniture
regards
Stuart Bywater
07 3256 9000

—

Obviously, I was very happy to receive this because it showed a great example of using recent “talking point” events to your advantage.

After emailing Stuart, he said he got the idea from my email the other day and had already had some great feedback from his email out.

Good on you Stuart.

Remember, opportunities like this are everywhere. For instance, right now you could link your advertising and marketing to…

The AFL finals
The NRL finals
The G20 Summit
Bullying
The swine flu

… and anything else that’s in the news.

Stuart used this approach brilliantly in an education based promotion. And a  naturopath or doctor could do the same thing talking about dust pollution and
how to protect yourself.

Virtually any business could have an NRL or AFL special… particularly if you are located in the home suburb of one of the teams.

A therapist could write an article about bullying.

You get the picture.

Think outside the box and think about how this strategy applies to your business.

That’s what Stuart did.

Opportunities are everywhere.

Of course, to implement them properly you need to understand the fundamentals of good sales writing. And that’s why you should hop on over to
http://www.copywritingthatsells.com.au/cashflow and master the strategies for turning words into dollars.

And this dust form has effected everyone that’s been exposed to it, hasn’t it. I spent 20 minutes yesterday morning hosing down part of the house. My wife spent
another hour doing the same thing during the day.