Posted by Scott Bywater in general Mar 22nd, 2010
Have you ever noticed how persistent kids are?

When you tell them no, do they stop asking?

Or do they ask again? And again? And again?

My three… turning four… year old son certainly does.

He loves those lego little people and when he loses one will persist until he gets what he wants…

“Dad, where’s my scuba diving little person?”

Me: “I don’t know”

“Dad, where is it?”

Me: “Let me have a look”

“Dad, can you help me?”

Me: “I am helping you. I’m looking sweetheart. I’m doing everything I can.”

Half an hour later: “We found it”

And my son has a big smile on his face.

Kids are persistent. And when they want something, they simply won’t take no for an answer.

But something changes when we get older.

Particularly in business…

We will ask for something once and if someone says no we will simply sit back and accept it.

We will send one letter and if someone doesn’t reply to us right away…

We won’t send them a second one. Or a third one.
Or follow up more than once with a phone call.

It’s crazy.

If a marketing campaign doesn’t work out, we will  shelve it rather than tweaking it a bit and trying something a little different.

Or jumping directly onto one of over a dozen strategies you can tap into at http://www.morecustomersmadeeasy.com

… and getting straight back into implementation mode.

And when an ad or sales letter doesn’t break even, it just amazes me that people won’t try out… a new headline… a new medium… a new offer…

or any of the vast amount of strategies you’ll learn about when you get your hands on
http://www.copywritingthatsells.com.au/cashflow

The bottom line is it doesn’t matter what area of  life you are in, you should never accept no for an answer.

For instance, if I was diagnosed with a deadly disease tomorrow and the doctor said “You have 6 months to live”

… I certainly wouldn’t accept his decision, lay down and die.

I would find out everything I could about the disease.

I would find the top experts in it.

I would read everything I could get my hands on.

I would get virtual assistants researching it.

I would find out all of the alternative therapies  available which may be able to help.

And I would keep going until I found a solution.

That’s what… I’ve noticed… successful people do.

They don’t lie down and take things. They either find a way to fix things & make things happen… Or they make one.

Leave A Reply
© Copyright Scott Bywater 2009. All rights reserved