There’s a guy called Robert Johnson who’s written a number of books about masculinity, femininity and romantic love.

One of his books is called “The psychology of romantic love” and it’s based around the mythical story of Tristan and Iseult.

To cut a long story short, the meaning of the book boils down to this: when we fall in love, we take a love potion.

It’s like taking a drug and we feel on top of the world… unstoppable… happy… joyous… and we see our partner through rose coloured glasses.

But eventually the love potion disappears.

Many people – at this stage – end the relationship because they feel that they are not “in love” anymore.

But the reality is that’s when true human love begins – it’s real love.

In our Western society, many experts believe ‘romantic love’ has overtaking ‘human love.’

And it’s not uncommon for people to jump from relationship to relationship to relationship searching for that never ending love potion.

But based on Johnson’s story, we only become truly happy when we forget about the love potion and accept real love between two human beings.

And I see the same thing happening when it comes to marketing.

Everyone is chasing the latest silver bullet… twitter, facebook, adsense,blogging, video marketing, etc.

And of course, you should look into these strategies.

But don’t just chase them because they are romantic, sexy and get the blood rushing through your body because they are new and exciting.

That’s why I created Cashflow Advertising – http://www.copywritingthatsells.com.au/cashflow – in the first place.

And there’s another program I’d like to introduce you to today called the Simple Writing System by John Carlton.

John Carlton has been someone I’ve learnt from for years… and last week I was surprised to get an email from him and find out he was also on my mailing list.

Anyway, he asked me to tell you about his new home mentoring program which you can check out here