As a business owner, one of the best things you can do is always be on the lookout for what your customer needs… what questions they are asking… in order to best identify how you can fulfill their requirements.

Nothing new about this.

But there are new ways of doing it.

For instance, Jeans West in Chadstone (Melbourne) has installed a “butt cam” aimed  at giving their customers a “butt view of what they look like in the latest  denim styles.”

Not only has this generated a ton of publicity in all of the major newspapers… not  only does it allow them to differentiate themselves from the competition… I  believe it will also help boost sales.

Why?

Because it helps people make the right purchase and answer the question for  themselves: Does my bum look big in this?

And that’s the key to generating more sales, isn’t it?

Allowing customers to overcome their own objections by themselves.

You see, these days nobody can be convinced to buy from you.

They must convince themselves.

So why don’t you take a moment and think about this:

What’s the biggest thing which stops your customers from buying from you?

They might not voice it. But they are thinking it.

In Jeanswest’s case they are probably thinking: but my bum looks too big in  these jeans.

In your case, let’s say you’re an accountant…

they might not think you have the experience
they might not think you can help them save tax
they might not think you cannot be relied upon

And while they may not straight up tell you they have these concerns…
you should do everything you can to overcome them anyway.

How can you do this?

Use testimonials.
Have a FAQ sheet on your web site.
Cover these questions and objections in your ads and sales letters.

And get your hands on http://www.copywritingthatsells.com.au/cashflow so you can ensure you don’t miss a trick at any stage of the process.

The key is to use the “Butt Cam” as motivation to discover the hidden  objections your customers aren’t telling you about.