Imagine it’s late at night. You are walking down a dark alleyway when you turn around and see someone following you.

They get closer.

And closer…

And closer…

Until they make their attack.

How will you defend yourself – there are two ways:

Either you’re trained in martial arts and know the right moves to ward off that attacker…

Or you’re going to be guessing and clutching at straws.

Crisis events can happen at any time… in life and in business.

And when we are forced to confront them, we fall into either one of two categories.

Either you have addressed it in advanced, trained yourself to handle it and can do so.

Or you haven’t trained yourself and you are going to be guessing.

Let’s look at a few examples:

1. A customer complains at your shop

If you have a process to empathise with the customer, find out what the customers problem is and solve it for them…

You could have a raving fan and a customer for life. If you don’t, you could have someone who bags you out to all of their friends and family, costing you thousands of dollars.

2. A new prospective customer calls in

You will either have a sales process to work out what they want, identify their needs and sell the benefits of what you have to offer so you can make the sale…

Or you will be unprepared and lose the sale.

3. You experience a dip in sales due to a competitor or a shift in the ecnomy

You’ll either know a dozen different ways to increase your sales via what you can learn at
http://www.morecustomersmadeeasy.com

… or you won’t know which way to turn and be hoping for a magical solution.

The bottom line is you want to gather information in advance, so that your brains a crisis function scan kicks in and searches for the information you need to overcome the problem.

For example, when I write an advertisement, I have a timeframe… I need to think quickly… and consequently ideas come to me out of nowhere…

Ideas from information I have read in the past. Ideas from http://www.copywritingthatsells.com.au/quote

It’s kind of like a surgeon. They pull on their years of training to handle crisis’s every day.

And you can too. But the question is: How much real training have you done in mastering the art of getting more customers?