A few years ago I learnt an interesting tip.
When you’re trying to teach something (i.e. sell an information product, consulting, etc) by adding the words step-by-step at the end of the headline or within your copy, you can increase response.
So if you’re a mechanic holding a workshop for women on how to fix their car, rather than the headline reading:
How to be a DIY mechanic and never have to rely on a man again
you could say…
Attention women: How to be a DIY mechanic and never have to rely on a man again. Step by step.
And the same applies for virtually anything.
How to look younger in 90 days. Step by step.
How to write a killer advertisement. Step by step.
How to get more customers. Step by step.
How to lose 7 kilos in 14 days. Step by step.
How to use google to make a six figure income. Step by step.
You get the picture.
And this tells us two things.
Firstly, we should use step-by-step wherever possible in our advertising and marketing.
That’s a given.
But secondly – we should create products which walk people through how to solve their problems in a step-by-step fashion.
We should take the time to “dig up the details” and give our customers the information they really need and are paying for.
Sadly, the vast majority of products out there don’t do this.
That’s why people end up so confused.
However a couple of internet marketing friends of mine, Lee Bush & Nicci Barnes, have created this awesome little free e-course which makes it easy to get started in terms of making money online.
You can check it out by clicking here
You see, after doing a ton of courses Nicci and Lee couldn’t find a program which layed everything out in a step-by-step format when it came to internet marketing.
So they thought to themselves – what the heck – why don’t we create one ourselves.
It must be a “battle of the sexes” things. Because these girls seem to be better at creating and laying out information than any of the male “experts” I’ve come across.
Anyway, you can check it all out without charge by clicking here.
My name is Scott Bywater and if you own a business or would like to own a business, I’m here to help YOU get all the new customers you need. I’ve already helped thousands of business owners do the same through Cashflow Advertising, More Customers Made Easy and my other teleseminar and coaching sessions.