I was sitting on the couch last night after a big day catching up with clients thinking of all the things I need to do to grow my own business. And it came to me that building a business is like building a skyscraper.

You need a plan. You need the right tools. It takes a certain amount of time. And you need to do it one step after the other.

There’s no other way to build a skyscraper.

For instance, right now I have a number of steps planned which include writing 15 sales letters… creating 15 new products… getting more traffic for More Customers Made Easy - running a taguchi test on my web site to bump the conversion… setting up an affiliate program… writing a letter to get a handful of very, very large clients… writing a regular email newsletter… and so on.

All of these things work in tandem and by following each one of these steps, just like building a skyscraper, eventually I’ll get from where I am to where I want to be.

But the problem with most businesses I have come across is they don’t have a very well thought out plan because they are so focused on what they do rather than realizing they are essentially in the business of marketing.

We all are. It doesn’t matter if you are an accountant…a mechanic… a gym owner… a hairdresser… or a restaurant owner… you are in the business of making money. Making money comes from attracting customers and that’s a skill you need to master.

But most businesses don’t have the right tools to get the job done. In fact, they are building the skyscraper while relying on nothing other than their own two hands. That’s a slow time-consuming process. In reality, if you tried to build a skyscraper in the same fashion, you would still be going a century later… creating wealth at a snails pace. (and let’s face it, you’d probably be dead by then) Companies who build skyscrapers know they need leverage. They get this by employing machines… getting staff… etc.

But the leverage in growing your business lies in using the power of the written word to multiply your effectiveness.

For instance, you can write one sales letter… get it working… and send it out to tens of thousands of people to generate new work.

Yesterday I had a client day and met, spoke to and talked about a handful of people who were millionnairres many times over. The one thing they had in common is they knew how to use the written word via print to get leverage for themselves.

The basic premise is: write an ad… test it small… and if it works, roll it out like there is no tomorrow.

The problem is most people have to pay a copywriter like me obscene amount of money in order to do this. And while my copywriting services have often been worth 100 times (and more) what many of my clients have paid me for my efforts, you can learn everything you need to know to write a great ad or sales letter by yourself (online or offline) here

All for now,

Scott Bywater

P.S. Every builder knows a house needs a solid foundation. But most business owners forget this and instead rely on one marketing medium which could fall over at anytime (i.e. google slap, telemarketing or fax laws change, phone directories become less effective, etc). If you want to make your business as solid as a rock, hop along to “more customers made easy” and learn over a dozen different strategies you can put in place to ensure even the most vicious cyclone (such as the one the world is going through right now) wouldn’t even make your business blink.