Last night I watched Australia show South Africa who was
BOSS in the 20 / 20 cricket match at the Gabba.

I like to rub this in because I received a number of
‘tongue in cheek’ comments from some of the South
African members of my list following my previous email.

And it seems as if we have finally ironed out who is
REALLY the best team

But seriously – there was one comment I heard from
Shane Warne at the end of the match when they were
discussing the strategy of the 20 /20 game.

He’s done a study of the game and concluded the
following – the team that attacks in the field… the
team that attacks with the bat… the team that has an
attacking attitude all over is the team that
normally wins.

And that’s where the South African’s failed themselves
in that match… in my opinion anyway. They played it
safe and took too long to get started.

But this isn’t just a cricket problem… this is a problem
people have in business… in life… and all over…
THEY PLAY IT SAFE with thinking like this -

I won’t spend the money to send out these letters because
it may not work. I won’t buy that new course because I
want to keep my money safe. The economy is tough you
know. Let’s wait off a little. Let’s play it safe.

Of course, there is a time for playing it safe – which
Shane Warne touched on. Heck, if you lose a few wickets
early on you might pull back a little.

But here’s the problem as I see it – a business owner
plays it safe, doesn’t try new things, follows the
Jones’s within their industry and this causes their
business to fall into a lull… whereby they get into
a situation where they play it even safer. It’s a
downward spiral.

I was a huge cricket fan when I was a kid, and my
cousin, Sean,  once wrote in my autograph book “Scott,
it’s just not cricket.” I still haven’t worked out what
he meant by that, but the truth is many of the principles
which apply to 20 / 20 cricket also apply to business.

And it’s my experience those business owners who are
constantly on the attack… attacking opportunities like
a tiger on a mission… are the winners. They are the type
of people who build million dollar companies… enjoy
luxury holidays and can afford all the good things life
has to offer.

But make sure you attack with the right weapons at your
disposal. You’ll certainly increase your odds if you have
a gun in your hand when the bear in the forest comes
charging towards you with a hungry look in his eyes.

And you’ll have far more success if you use proven weapons
to get new customers too – such as those you’ll find at http://www.morecustomersmadeeasy.com

All for now,

Scott Bywater

P.S. One last thing, I’m sending this  out “as I’ve
written it” – without editing. If there’s any typos, I’ll
let them go for now… after all copywriting is primarily
about selling, not spelling, contrary to the regular emails
I get every month about one word or the other I’ve spelt
wrong. Got to get onto writing a killer ad for my wealthy
clients who are attacking this tough economy with a knife
the size of Crocodile Dundee’s!